Malaysia Baby Food Market Regulations, Malaysia Baby Food Retail Market - Ken Research
The
food production industry in Malaysia is well-developed but its baby food
production industry is still developing. The growth in baby food market in
Malaysia has risen sharply over the past few years and has been comparatively
steady in volume terms, despite minor fluctuations. The Malaysian birth rate is
decreasing slowly and by the year 2020, the birth-rate will further decline.
Malaysia’s baby food market is dominated by the multinational brands such as
Danone, Nestle and Dutch Lady.
The
baby food market in Malaysia is expected to grow rapidly and is desirable due
to the swift urbanization, decreased rate of unemployment and increase in
working women in almost all the developing sectors. Parents are not willing to
compromise in quality of the baby foods and are more eager to spend on quality
products. With the number of infants is decreasing, the number of toddlers aged
between one and three will be increasing. With the increase in the disposable
incomes, parents are likely to get attracted to the available convenient baby
foods. Baby food market was least affected by the economic recession because
the parents were reliable only on few particular baby food brands.
In
order to reduce the expense of baby foods, parents are encouraged the benefits
of breastfeeding as it are the best milk for their baby. The government and
non-governmental organizations organized many held events to encourage
breastfeeding.
According
to the market research report "Baby Food in
Malaysia", the major factors
considered in Malaysia while purchasing baby foods are trusted brand that
provides good overall nutrition with safe ingredients/processing along with
organic/all natural foods contents. Their friends, well-wishers, family or baby
health experts and online resources such as social media recommend majority of
the Malaysian consumers, parenting websites, parenting magazines about tips on
which baby food to purchase. The sales of baby food have increased annually in
terms of both volume and value except in 2012. The total volume sold in 2016
was 12% higher than in 2010 and value in 2016 was 96.5% higher than in 2010,
equivalent to an increase of 71% at constant 2010 prices. Malaysia's strong
economic performance has made commercial baby food accessible to an increasing
number of parents. The rising number of births has further stimulated sales.
The market is dominated by baby milks, which account for 90% of retail sales.
Cereals represented 6.4%, Wet meals accounted for just 1.2% of market value.
Other baby food, now consisting of rusks and snacks, took 2.6% of market value.
The
baby food market anticipates a productive growth in the coming years with
increase in birth rates. Most of the baby foods are packed in attractive
pouches, which are flexible and easy to handle. Today’s busy parental
lifestyles demand for more conveniently packed baby food, which are easy to
transport. The packets are provided with plastic spouts that help in
self-feeding and independence among babies. The future developments in the
organic baby foods may benefit in the baby food market growth.
The
baby foods are categorized as infant formula, baby foods, and others. Majority
of the infant formula consist of infant milk formula and stage-wise milk
formulas. Baby foods are prepared, and dried foods packed with nutrition. The
other category of baby foods are drinks, biscuits, rusks or dried bread,
snacks, cereals, fruit & vegetables, foods and other solids. The baby food
is easily accessible to the Malaysians’ due to country’s strong economic
performance.
The
competitors in Malaysia other than Danone, Nestle and Dutch Lady are Mead
Johnson, Abbott, FrieslandCampina, Heinz, Bellamy, Topfer, HiPP, Perrigo, Arla,
Holle, Fonterra, Westland Dairy, Pinnacle, Meiji, Yili, Biostime, Yashili,
Feihe, Brightdairy, Beingmate, Wonderson, Synutra, Wissun, Hain Celestial, Plum
Organics, DGC, and Ausnutria Dairy Corporation (Hyproca). There is a rapid
growth in baby foods market annually in terms of both volume and value. The
rise in birth rate has increased the baby food market and the baby milk
formulas, cereals, wet meals, and others dominate the consumption market. It is
estimated that in the coming years, the baby food market will grow but with
rise in prices.
Key
Topics Covered in the Report:
Malaysia
Baby Food Market Research Report
Malaysia
Baby Food Market Size
Malaysia
Baby Food Industry
Malaysia
Baby Food Retail Market
Online
Baby Food Sales Malaysia
Malaysia
Baby Food Production Output
Malaysia
Baby Food Import Volume
Malaysia
Baby Food Export Volume
Malaysia
Baby Food Market Future Outlook
Malaysia
Baby Food Market Competition
Baby
Cereal Market Malaysia
Infant
Formula Market Malaysia
Malaysia
Dry Baby Food Market Research
Malaysia
Baby Food Market Regulations
For
further reading click on the link below:
https://www.kenresearch.com/consumer-products-and-retail/baby-care/baby-food-malaysia/82574-95.html
Related
reports:
Contact:
Ken
Research
Ankur
Gupta, Head Marketing & Communications
+91-124-4230204
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