When you want to use SEO you have to be sure your site is clean and gets the traffic you need. Without that, your efforts will not be put to good use. It really is all about how to properly design a website. People enjoy visiting websites that are functional, attractive, and seamless. Give them the things they need by using this advice.

Make sure your text and background has the proper contrast. There's evidence showing that white text on a black background is easiest for most people to read, but other colors are fine so long as they're readable. Also keep in mind that people with visual impairments may not be able to read your site if the contrast is poor. Check to see if your site complies with various contrast standards using the tool at http://snook.ca/technical/colour_contrast/colour.html .

Make sure your webpages aren't too long. You only get one chance to make a first impression, and if your most important content is "below the fold," it may not even be read. If you have a lot of related content that needs to stay together, consider breaking it up into sections and adding links to each section.

Include a link to the homepage on every page of your site. One of the best ways to do this is to make a graphic title for your page that can be included on all pages. Web users are used to clicking on a graphic to return home so there won't be a learning curve to navigating your site.

Make sure all of your webpages actually have titles, and make sure they are descriptive. A surprising number of webpages out there are called "untitled document" or "new document". This not only denies visitors a useful piece of information to remember your site, but also absolutely destroys your SEO, since search engines weight page titles heavily when ranking sites.

Incorporate a site map into your website. Site maps serve several purposes. First, they make navigation throughout your site much easier for visitors. Second, the major search engines can utilize it to index your entire site. This means your search engine optimization improves, and your website receives more exposure, giving you more profit-earning potential.

Try not to use JavaScript too much. Although it provides many methods of building a site that is more responsive, this can cause some problems for some visitors. The major web browsers differ somewhat in functionality, and they are updated frequently. Not everyone will upgrade to the latest version of his browser. Also, many people do not enable JavaScript in web browsers. Either of these problems can make the visitor unable to use your site.

Encourage visitors to come back to a website repeatedly, by offering them a newsletter. Letting customers subscribe to updates and new information can keep them coming back. Put a form for registration on a sidebar or somewhere visible, yet not interfering with the page's purpose. Make sure you only send off the newsletter to people that want it, or you're sure to find yourself in some trouble.

Personalize your site. Your clients want to feel comfortable with you, so use testimonials from trusted customers, as well as photographs of people. Building trust with your customers is very important, so be sure to let them know you personally care about the product or service you are providing them.

The best web sites communicate a lot of information in a small amount of words. If you are long-winded, people will easily get bored and find another site that is more concise. Make sure any content is relevant and easy to understand - newspapers use an eighth grade reading level, which is the most common literacy level.

Explore your website with different browsers and computer systems. Every browser is different; as a result, each can interpret your design in a slightly different way. While sometimes these differences do not make a difference, there are times when it can transform the look dramatically, or create an entirely different experience for your site visitors. Learn which browsers are used the most. Use all popular browsers to test your site, including the mobile web ones.

Focus on conditional loading as you build your webpages as well as CSS that is specifically for pages opening in varying browsers. Doing this will make it easier to test and maintain your website. Simplicity is key to success.

Always use the same type of fonts so that guest to your site don't become agitated by reading different types of fonts. You want people to browse through the site with ease so that they can just concentrate on the material on the site and what the site has to offer.

No one want to visit a website that is ugly or slow to load. You can help yourself design a good website by sticking to the important tips learned in the above article.

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