Analysis - In addition to the objective consider also how you will analyse the answers having completed the survey Air Jordan 4 Heels. Keep in mind that closed questions (where the respondent is asked to choose from a limited number of responses) are easier to analyse than open questions (where the respondent can reply in anyway they want).

Much will depend on the volume of respondents, the higher the volume the more important it is to have an easy method of analysing the results Nike Dunk SB Low Heels.Opportunity Keep in mind that as well as obtaining valuable market research data customer surveys are also a good way to publicise aspects of your service that your customers may not be aware of.

After you have drafted your survey read through the survey from a market research view point and check that you are asking the right questions in the right way and that with the feedback information you will be able to make informed decisions Air Max 2009 Low Heels. Then, read through the survey from a marketing view point, check that you have phrased each question so that every opportunity has been taken to promote your business The ideal question will perform the following three functions:-Market researchprovide valuable feedback to help you improve your customer satisfaction levels and in turn your businessMarketing promote aspects of your businessInformation/Educationadvertise a service that you provide that your customers may not have been unaware of For example:-Do you find the in-store baby changing facilities usefulBy asking this question not only will the store receive good feedback on the facility they provide but they will also advertise their baby changing facilities and promote themselves as a family friendly store beyond those customers who have a specific need for the facility provided.

Warts and all to benefit most from a customer survey you need to be prepared to dig deep and accept the worst Air Jordan 8 Heels. A customer satisfaction survey should be designed to highlight problems so that they can be addressed; regular customer satisfaction will prevent complacency and will also give early warning on where your competitors initiatives may be loosing you business.

What to askAlthough each business is likely to have specific and unique factors that are important in providing good customer services there are common areas that are relevant to all businesses be they a physical store, Internet based or a service industry. The following are some key areas to providing good customer service.Communication - Do you make it easy for the customer to communicate with you When a customer telephones is the phone answered promptly; are enquiries about products or services properly handled A good business will make every effort to ensure that whatever the customers query it is resolved by the right person, quickly, politely and fairly. If a problem is not resolvable immediately do you promise to respond in a given time period and do you deliver on your promise Use a customer satisfaction survey to confirm that all your staff are perceived by your customers as being helpful, courteous and knowledgeable.Location Do your customers find it easy to visit you, if a physical store, is it conveniently located with good accessMaking it pleasant, making it easy - For a virtual business it is important to ensure that your website is aesthetically pleasing and easy to use. Physical store or website, is the store properly laid out, can your customers find what they need and is there sufficient information and help on hand to explain how a particular product works The right quality products Not only should you measure the quality of the service that you provide but you should check that the products and services that you market are what the customer wants and closely match their expectations. Value for money Cheap or expensive is not always a good measure, value of money is. Do your customers equate your business with value for money, if not, why not Speed and attention No matter what the business, the majority of customers will want to be dealt with quickly but attentively. Are you doing everything you can to avoid delays Good businesses will try to treat each customer as an individual, does yours Attention is one thing but this has to be hand- in-hand with a quick and satisfactory resolution of the query.Demographics and Specific issues Take the opportunity to profile your customers, for example where do they live and what is their age group The more you try to understand your customers the better you will be able to target your business. Within the survey allow customers to highlight specific problems and provide contact details.What nextHaving completed the survey analyse the results.