Articles

Major Differences in Inbound and Outbound Traffic

by Ram Sewak Transportation
You must have heard about the inbound and outbound traffic. It is a quite essential concept to deeply understand as it particularly implies everything you perform with the paid marketing. At our best digital marketing company in Ashok Vihar, we plan the most suitable digital marketing strategy for you to get more traffic on your digital platform.

Inbound Traffic Is Traffic That Is Actively Seeking A Solution

The most prospective customers are called inbound when they arrive on your website or the network you are promoting. In digital marketing, you can get this through content marketing, paid advertising and search engine optimization.

The best example of inbound traffic is Google Search.  For example, someone goes to google and says, “I need a garden hose.” If you are selling the garden hose, then it is called inbound traffic.

Outbound Message is Traffic You Push Your Message in Front of

Outbound traffic is interrupter marketing. The potential customers do not look for you. They are nor looking for the solution. The best example of this traffic is social media ads or paid traffic. These ads are interrupter marketing.

If you’ve undergone your research and completed a Customer Avatar Canvas, you are aware who you can successfully advertise to. You target these potential customers because you think that they are interested in your product. So, you push your message in front of them.

Which one is better – Inbound or Outbound?

We need both the marketing be it inbound or outbound as each tool needs to be used when it’s applicable.

If you are good at the inbound marketing, you’ll often find yourself trying to use inbound traffic when you need outbound traffic.

Moment at Which Outbound Traffic is Used

Suppose you invented a new gadget that nobody has heard of. There will be no inbound traffic for it. Nobody would search for your product as it is brand new. At this point of time, you won’t have a list, here email marketing would not work.

In this case, you have to use outbound traffic to raise awareness.

When To Use Inbound Traffic

It is flipped part of the coin, let’s say you have a serious issue. Where do people go when they need something? Obviously, they will head towards the search engine. Do remember that social media platforms act as the search engine too.

With this case, the incoming traffic from the search engine is quite useful. It is the main reason, you should pay out to put your business. As long as the ads can be effectively monetized, you should pay to play.

Deciding Between Inbound Vs Outbound Traffic

Think about where your business gets benefited from the inbound traffic and when from the outbound traffic.

Search Ads- Ultimate Inbound Traffic

What’s cool about our search ads is you show up above the fold. When you scroll over any web page, the point where you line ends and you need to scroll more is the fold of the page.

According to the Search engine algorithm, above the fold content is considered as the most valuable real estate to own.

The good news is, Google prioritizes the ads above everything.                                                                        
Before the map listings, the organic ranking, structured snippets are the search ads. Why does Google prioritize the search ads? Because it is considered as their primary objective.

The core truth is that around 95 percent of the traffic will skip over the ads. They will go directly on the organic search result. Around 67 percent of the high commercial intent searches results in a paid click, The high commercial intent searches result in a paid click. High commercial intent means that somebody is ready to buy and will happily click your ad.

When does it tell us if 95 percent of the searches skips the advertisements but the two thirds of the commercial intent’s searches click on it. If you are finding it challenging to pick the inbound or outbound traffic, connect with best digital marketing in Ashok Vihar, who will help you in mastering the both!


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About Ram Sewak Advanced   Transportation

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Joined APSense since, March 8th, 2018, From New Delhi, India.

Created on Nov 1st 2022 01:23. Viewed 180 times.

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