E-commerce platform is growing rapidly, and the level of competition is very high in e-commerce domain. Being an e-commerce business is strategizing and managing a lot of things, and companies are looking for better platforms for their websites. Every professional web development company needs to integrate each basic feature into websites they are delivering to their clients successfully. Because the efficiency of online platform varies to the development platform, you have selected.
When it comes to developing e-commerce site, Magento is the first name that strikes the mind. It is the world's biggest e-commerce platform that is ranging from small startups to the giant entrepreneurs. It was officially released in 2008 and became one of the best open source e-commerce platforms in the market. There are three versions of Magento, these are:
· Magento Enterprise
· Magento Community
· Magento Go
Magento became popular, which is all due to its salient features and advantages:
Open source platform
It is an open source e-commerce platform that is favored by most of the e-commerce web development services. Being open source Magento is going to emerge more features, according to records, on an average 80% e-commerce websites are developed on Magento CMS and comes on top for generating revenue.
SEO service
Magento has built in SEO tool that helps to solve multiple issues. It expedites better optimization of page traffic, landing page, e-commerce site, duplicate content, indexing, etc. Such problems are effectively managed for a site build on Magento. It improves search engine ranking for the web page.
E-commerce specialized
As per the client's specific requirements, Magento is specialized for online shopping sites and e-commerce web design Company. It features an extension library that helps the developer to use these as required for developing the site.
Cross browser support
Magento facilitates Cross browser support and the websites built on it are powered with cross-browser support & run across various gadgets. Such feature enables the website to be accessed quickly. On the other side, it improves search engine ranking of the web page.
Quick checkout
The user can buy multiple things all together and make a quick checkout. They need not buy or pay for the products separately.
Multi-currency and multilingual support
It offers inbuilt support for multiple languages, currency and payment modes for the sake of convenience of the buyer.
These are basic and essential features that Magento offers to the e-commerce web development.