Long Codes vs. Short Codes – Which Should You Use for SMS Marketing?by Erric Ravi CEO at Storify News
With the popularity of mobile devices, marketers understand the importance of SMS marketing. SMS marketing is an extremely effective channel from sending event or hotel stay reminders to promoting the brand; it boasts a 98% open rate. If one is getting started with SMS marketing for their business, the day will come that they'll need to make a decision. Shortcode or long code?
Unsure what that means and which one to use for the business? That's okay. Here is everything one needs to know about long codes vs. short codes in order to make an informed decision:
With a long code, the businesses can use the same number to send SMS messages and place calls. It can be helpful to establish a consistent channel for all forms of consumer communication.
In addition to that, a message that comes from a standard, 10-digit number feels like it's coming from a person, not a bot. That makes it perfect for providing a personalised experience.
The negative aspect of the long code is that one can only send 1 message per second. Therefore long code text marketing does not work if one wants to message groups of more than 200 people. The other disadvantage is that they're quite long, making it more likely that a user may enter the number wrong on their phone.
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A short code is 5 to 6-digit number used to send SMS. Consumers text a keyword to business number to opt-in for messages. If one owns an Italian restaurant, for instance, they may have consumers text "PASTA" to receive discounts. Short codes are pre-approved by carriers to have a high throughput which makes them perfect for sending those time-sensitive or high-volume messages. Here are some ways they're being used:
Marketing and promotions
Alerts and notifications
And much more
Some benefits of using Short code sms for business purposes:
Capture more insights
When consumers respond to the ad or text the keyword, businesses will automatically capture their mobile number, which can be used for future marketing campaigns. And because these consumers have interacted with the business, they are more likely to respond to the marketing messages in the future, thus much better response.
By using a short code in the SMS, marketing businesses can get consumers to text them for enquiries on when a new product/service is being launched. This means they do not have to ring up and potentially wait on hold to get an answer on just a simple question. Businesses can also use it to promote their other services or products and can add several keywords to a text message for people to enquire about.
Consumer nowadays, don't like waiting on hold for long periods of time. With the help of short code services business can let their consumers text them when they need support, then when the staff are free, they can give them a call. Today's businesses need to provide consumer-friendly services.
SMS short codes are regularly being used for competitions, with major brands using it. The reason consumers love to enter such competitions due to how quick and easy it is to enter. It takes seconds to text the keyword, cost 1 standard message, and the consumer doesn't have to enter any details to participate in the competition. The business just needs to contact the winner!
These are just a few of the most popular ways that short codes being used with great success, but we are seeing new and innovative ways all the time.
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Created on Dec 31st 2020 04:29. Viewed 143 times.