Lokal — Hyperlocal News and Jobs Platform
by Shubham Goel Go LocalWhy do we exist and what problem are we solving?
English speaking users in India have access to good internet
products for jobs, classifieds, e-commerce, education — essentially everything.
On the other hand, there is a total lack of quality internet products for
non-English speaking users for anything other than entertainment.
Lokal founded
in the summer of 2018 is changing that by building a world-class product for
900 million non-English speaking Indian users providing them local news,
classifieds + more meaningful use-cases evolving every day. The app is
available on the android store and has been downloaded more than 6M times in
just three Indian states of Andhra Pradesh, Telangana and Tamil Nadu and delivering hyperlocal telugu news live and tamil news live.
Growth Story
Jani and Vipul created a news aggregator platform
TheSoup to fight the problem of Fake News which was rampant on the web. But the
product did not last long as it was built with zero understanding and needs of
the users.
After TheSoup failed, the duo realised that most users
in Tier II and III cities were still heavily relying on newspapers, as unlike
news apps and television channels, newspapers carried a lot of local news, and
relied on stringers to source these stories. However, they were limited to
pages and were not timely. This is when the duo tried to build a platform that
would address both these challenges while focussing on providing hyperlocal
news.
By Feb 2018, In those early days, the local news was sourced from
stringers and distributed on a WhatsApp group. That one WhatsApp group quickly
became one of many as more and more people kept joining it and that led to the
creation of Lokal. Lokal was started as an informative WhatsApp group in Kodad,
a small town in the Suryapet district of Telangana. Today, the Android app has
become the go-to information hub for millions of people in 25+ districts in the
states of Telangana, Andhra Pradesh and Tamil Nadu.
Lokal telugu news app works through a network of 250 on-ground reporters, stringers, and on-ground sales teams. These reporters gather information in Telugu and Tamil about local news, job openings, classifieds, and submit them on the app. Lokal also gets a regular inflow of user-generated content which is published on the app.
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Created on Sep 17th 2020 05:56. Viewed 319 times.