Logo Design And Ways To Implement It

Posted by Zelda Austen
3
Nov 18, 2015
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Logo design is an art form and it is good to say that even a few online tutorials won’t get you the same caliber logo as a professional designer. Many of us can’t afford a colour study or extensive font research.  

We need something which is quite small along with it should be memorable and fairly easy to make. Here are a few tips for creating beginning logo that will be remembered and being recognized all across the web world as said by makers of Logos in Manchester

The first thing that should be kept in mind is that logo is not a header, Logo are shapes or symbols that represent your website along with the brand and the business. Think about some famous logos and then decide if your blog really needs one.

Good logos do the following:

1.     They look Good big or small- Weather on the billboard, the business or a header- the logo is easy to spot. It can be resized for any medium, from a tiny favicon to a giant poster.

2.   They look good in colour or black and white- Even though the NBC logo is in colour, one would recognise it even it was in black and white. That is the key. If the colour is crucial then think couple of times, you might find a situation in which you need it to be monochromatic

3.     They are recognisable without words- just like number one, these logos stand out, without any words attached. There might be one particular version you see with words, but it is fine without it too. The shape does the all the positive talking’s.

4.     It can be dressed up or dressed down- Good logos get decorated especially in times for Christmas, Fourth of July or during some big fancy events. All of these can be amended  without compromising the original shape or symbol

5.   Designing a header Vs designing a logo- In many ways headers are easier. A header is usually a completion of text along with photos and graphics. A custom logo takes someone with freehand talent or someone who can work well in Photoshop and illustrator. You need a original shape. There are lots of places of finding amazing elements for your logo

6.   Using your initials- If an individual are a personal blogger without a specific brand which you can turn your initials into your logo.

7.   Few tips to dress up letters

(A)        Experiment with different sizes of letters

(B)        Try putting one in bold, Italics or backwards

(C)        Stack your letters on top of each other

(D)        Try vertical alignment

(E)        Stack your letters

(F)         Put one letter in a shape of some sort

(G)        Use couple of different fonts

(H)        Change the opacity

(I)          You can use an initial or a period to add some Pizzas as well

8.    The best programs for logo design are Photoshop and illustrator, though many individuals don’t have access to them.  In this type of extreme cases experts opines Canva or PicMonkey, both are free in using and are easily accessed with only an internet connection.

Most of the logo designers follow some iteration of these principals of great logo design

ü   Simplicity- In the design simple and clean enough to be flexible and easily recognisable? Thereby it is advised to keep it simple

ü      Memorable enough- Make sure that it remains in the mind of the visitors

ü     Timelessness- It should turn out to a great logo

ü      Versatility- It should be working across various media and medium and within different contexts

Appropriateness- It should resonate with desired audice 
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