Local SEO for Your Physical Therapy Clinic

by Maryna Bizhikian COO at Digital Clever Solutions

Your website is one of your most powerful tools for building relationships with potential new physical therapy clients. However, to draw onlookers off the web and into your practice, you need to create a bridge between the two spaces.

That’s where local search engine optimization (SEO) comes in. You can use the content on your physical therapy blog and online profiles to trigger Google’s algorithm, so that your clinic will rank high in search results initiated by people in your area. To learn how to enhance your PT clinic`s local SEO and make more connections with new local clients, take the following steps.

Sharpen Your Google My business (GMB) Profile

There are myriad online directories for showcasing your business. However, Google My Business (GMB) offers the highest degree of visibility, since it’s linked to the largest search engine in the world. Always keep your profile information up to date, since it will be a primary source used by Google to mine information for searches.

Use Keywords Related to Your Location

While Google Search is a primary avenue through which potential clients will find you, don’t count out the importance of Google Maps. This is the number one tool that people use to get directions to anywhere, and it is directly related to your SEO strategy.

In your GMB profile, be sure to use keywords that are related to your location. These keywords will serve as clear markers that the Maps search engine will easily recognize.

Use a mixture of long and short descriptions of your address, and find clever ways to include location-specific keywords and key phrases in all your content. Doing so will make it that much easier for Google to find and rank your information when someone conducts an online search for physical therapy clinics nearby.

Post Photos

You may already have some of your best moments with your PT clients documented with photos. Use them to show off the stellar service you provide, and let new clients know what they can expect from your practice. Photos let you share the human side of your practice, which cannot easily be conveyed with words. They allow people who are browsing the web to become familiar with your practice on a more personal level.

Monitor Client Reviews

Comments from satisfied clients can serve as some of your most valuable advertising, but reviews from dissatisfied clients can have the reverse effect. To stay ahead of any potential bad reviews, take time to keep an eye on your reviews, reading them regularly in order to quickly resolve any issues.

When you find great reviews, use this opportunity to show gratitude to those who posted them. Doing so will reinforce the understanding that your practice is attentive and responsive to feedback, whether online or within your clinic.

Dealing with bad reviews may not always be pleasant, but it presents the unique opportunity for you to demonstrate a high level of client service. Every time you reach out as soon as possible to offer a solution, you diminish client frustration and improve your clinic’s image.

Collaborate with Your Local Affiliates

The services you provide often rely heavily on collaboration with other related professionals in your industry, like medical device vendors, nutrition specialists, and physicians. Take these relationships a step further by creating guest posts on their blogs and requesting backlinks to yours. The more professional connections you build, the larger your influence will be. And backlinks to professional websites enhance your credibility with Google’s search engine.

Sync Your Profiles on Various Directories

The majority of searches for products and services begin on the web. Not only should your GMB profile be accurate, but your profiles on other platforms need to have identical and accurate information as well. Other platforms where you can create a professional profile include:

· Yellow Pages

· Bing Places

· Foursquare

· Yelp

Describe the various aspects of your business like your name, phone number, hours of operation, and your specialties, and be as thorough as possible. Make sure that this information is consistent across platforms, for easy search engine recognition.

Place Geolocations in Your Content

Including your state, city, and nearby towns in your website’s content is critical to your local SEO. Be sure to include them whenever possible in your blog posts, guest posts, and social media content, to make them easy for search engines to pick up.

Local Jargon Counts as Keywords

Common sayings and jargon used in your neck of the woods can help to improve your PT clinic SEO. Whenever possible, use local vernacular in your content and headings. If the jargon is distinct enough, search engines will recognize it as location-specific.

Location is Key

Creating a user-friendly blog with consistent and helpful content is the first step in mastering online lead generation. Yet without optimizing local SEO for your PT clinic, your online assets will not be visible to the right people. To enhance your online content and develop an SEO plan for your physical therapy clinic, contact the team of proffesionals. Skilled web professionals can help your website to stay in the search engine pipelines, for higher rankings that generate continuous leads.

{Sources

https://www.webpt.com/blog/10-google-my-business-tips-to-dominate-local-seo/

https://www.patientsites.com/blog/Physical-Therapy-Local-SEO~977.html

https://www.semrush.com/lp/seo-challenges/en/?kw=%2Bengine%20%2Bsearch%20%2Boptimization&cmp=US_SRCH_SEO_Tools_EN&label=seo_tool&Network=g&Device=c&utm_content=500674228068&kwid=kwd-298992283835&cmpid=12107683883&agpid=122177255411&BU=Core&extid=&adpos=&gclid=Cj0KCQjw_dWGBhDAARIsAMcYuJyi0krKdfM0e7Tl130AJom8IYRiNMc51LNtvJHT9oQg4FROfXbr378aAhfVEALw_wcB

https://www.smartinsights.com/search-engine-marketing/search-engine-statistics/

}