Lingerie Market Overview, Industry Trends and Research Report, 2019 to 2025
by Susan Hill Business ConsultantThe
global lingerie market size is expected to reach USD 49.5
billion by 2025, according to a new report by Grand View Research, Inc.,
expanding at a CAGR of 7.5% from 2019 to 2025. The growth is attributed to
growing need to enhance the feminine lines and natural beauty, coupled with
increasing availability of a wide range of lingerie products.
Companies,
in an effort to tap the large customer base are focusing on offering products
in trendy designs and shapes that are suitable for various purposes to help the
customers choose the right lingerie. For instance, manufacturers have been
expanding their product portfolio by including brassiers and knickers
appropriate for everyday wear, bridal attire, sportswear,
beach purpose, and seamless to name a few.
Brassiere
held the largest market share of over 50.0% in 2018. Innovations such as leaser
cut seamless, model, and full t-shirts brasserie are now easily accessible with
précised sizes. Most of the companies are coming up with new product launches.
For instance, Mesh Intimate provides brassiere with a little ruffle trims.
Knickers are expected to be the fastest growing segment with a CAGR of 8.1%
over the forecast period. Knickers in the form of jacquard and lace, high waist
control, and with no VPL are introduced to cater to the continuously changing
preference of the customers.
The online
distribution channel segment is expected to register a CAGR of 7.8% over the
forecast period. Companies are tying up with e-retailers as well as introducing
their online websites such as Myntra, Ajio, Jabong, Flipkart, Amazon, Nykaa,
Shyaway, and Elitify to reach out to the large customer base. Some companies
sell their products through their own online platforms. For instance, Jockey,
Zivame, and Clovia have their own online shopping platforms.
North
America and Europe accounted for a share of more than 65.0% in 2018 and are
expected to maintain their lead in the near future. Companies are engaging
themselves in development and new launches of the product. Presence of
prominent players and high demand in U.S., along with high preference for
premium lingerie brands and limited editions in North America and Europe, have
contributed to the significant growth of the global market. APAC is the fastest
growing regional market with a CAGR of 7.8% over the forecast period.
International companies are investing in countries like India due to increasing
demand for branded lingerie. For instance, Italian luxury lingerie brand, La
Perla opened its stores in India.
Key players
in the market are Jockey International Inc.; Victoria’s Secret; Zivame,
Gap, Inc.; Bare Necessities; Hanesbrands Inc.; Triumph International Ltd.;
Hunkemoller; Calvin Klein; and MAS Holdings.
Further key
findings from the study suggest:
- Brassiere
dominated the market and held a share of more than 50.0% in 2018
- Europe
dominated the global market in 2018 and generated a revenue of USD 11.4
billion
- APAC is
expected to witness the fastest growth and account for a share of about
19.0% by 2025
- The online
distribution channel is expected to expand at a CAGR of 7.8% over the
forecast period, driven by increasing popularity and penetration of
e-retailers and company owned online websites
- The market is highly competitive in nature with the main players including L Brands Inc.; Zivame; Clovia; Wolf Lingerie SA; and Hanesbrands Inc.
Access full
research report on global lingerie market:
www.grandviewresearch.com/industry-analysis/lingerie-market
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Created on Oct 17th 2019 07:09. Viewed 426 times.