Learn how to make a killer business intro video

by Groshan Fabiola I try to cover as many topics as I can

Think about video as a way to introduce your brand to the public. Video marketing adds more credibility to your business and it offers a professional vibe.

The average viewer needs a 2-minute video to decide if they choose your company. This is why it’s crucial to carefully plan your intro video. It’s the most important video you’ll ever produce, and if you create a high-quality one it can boost your conversion rates.

This article will show how to create a killer intro video for your brand, no matter in what industry you’re working.

We’ll cover topics like planning, production, lighting, editing and other aspects that influence the final product.

Focus on your clients

This affirmation may sound strange at first, but we’ll explain why this is the right way to plan a video.

Your clients don’t want to watch a video that talks about how great the business is, how many awards your team has, or how big the factory is.

They are more interested to find out how your services can improve their life.

Businesses fail to create great intro videos because they are too focused on their brand and forget about the prospective clients they need to retain.

Your video should tell them that you know what they need and you have designed your services to fit their need. Show them that you have a simple solution to their problem. Your entire video should be created around the idea that your clients are the most important ones.

Don’t try to tell them how amazing your brand is, let them decide.

It should answer the most common questions

You have two minutes to answer their most common questions, and you should take advantage of this. It’s the best way to prove to them that know what they need. You can show them how important they are for your business if you provide answers to their most common questions. Choose the ones that help them understand how your business functions.

For example, if you sell clothes, the most common questions probably are: What type of fabrics do you use to produce clothes? Do you sell all sizes? Do you sell online? Put the most common questions on a piece of paper, write down the answers and base your video on this piece of information.

Create the script

Once you know what subjects you want to discuss in the video you can create the script. Use bullet points to highlight the topics you want to touch. All great videos start with a short introduction and end with a call to action, so you should do the same.

Don’t produce a video longer than 2 minutes because the average attention span is 1-2 minutes. The scrip should have around 350 words.

Emotional and funny content is highly appreciated and it tends to attract more viewers. If you spark their attention from the first 10 seconds, you’ll have higher audience retention rates.

You should check some intro videos famous brands post on social media if you lack inspiration.

You need a good call to action

We mentioned earlier that all great videos have a call to action, so you need to decide what yours will be, before producing the video.

The call to action has to show the purpose of the video. You may be tempted to sell something, but this is not the right time to do it. Phrases like Call us now! Buy it now! Are too aggressive for the client and you should try to find something more user-friendly.

The perfect intro video sells something without trying to do it. The call to action can ask them to watch another video posted on your homepage, ask them if they need more info about your company, ask them to register for a newsletter, and so on.

These are more subtle ways to convert them into clients. Insert the call to action at the end of the video because it has to sum up the main idea of the video and transmit a simple and straight-forward message.

The filming phase

Now that you know what message you want to share and how you want to do it, you should hire a professional corporate filmmaker. You need to collaborate with experts if you want the result to impress your viewers. Therefore, you have to hire a writer, actors, a director, a filmmaker and an editor.

If you have a limited budget you can do it on your own, but the result will not equal a professional material. However, let’s help you figure out what you need when you do it alone.

You should purchase a camera that produces high-quality videos. One that shoots in 1080p is great, and if you don’t want to purchase one, you can use a high-end phone like an iPhone 7 or 8.

When filming the video, it’s recommended to keep the camera still, so you’ll need a tripod. A shaky video is the last thing you want to present to your audience. If the video requires moving the camera, you’ll need a gimbal that costs around $200.

Edit the video before posting it

Editing the video can take more than creating the script and filming it. Do you remember how long it took Game of Thrones directors to put the final season together? The editing phase was the reason why they delayed it.

Because it’s a time-consuming process, it’s recommended to hire a third-party company and to focus on your business operations or on other videos you want to create to market the brand.