Leading Event Technology Trends You Should Keep an Eye On This Year
We don’t have to tell you just how quickly technology has evolved, especially over the last decade or two. Also, the quantum of changes and the way it has transformed every industry in the world today is nothing short of miraculous. It is one of the most exciting sectors it has brought on a transformation in is the events industry. Today, you have things like artificial intelligence, virtual reality, the Internet of Things, and whatnot practically changing the face of the events industry.
Moreover, as a plethora of changes in this context and a humongous number of technologies and such tools have become an integral part of this industry, it is essential to understand what drives this change. It is the benefits and benefits of technology in event management are many. It helps improve audience engagement, makes the organization of events seamless, and also assists with gathering data over the course of any circumstances. However, for it to be beneficial, it is essential that you stay on top of all the changes and current trends in the industry. To make things a little simpler for you, we put together a list of the most important trends you need to focus on this year.
- Virtual events: One of the most vital challenges when it comes to attending events is the cost of traveling to the venue. Of course, time is also often a constraint, but it doesn’t trump the challenge of value. Also, this is why virtual events have now become quite popular. Thanks to the ease with which one can use social media platforms to live stream and their ability to attract a higher number of attendees, virtual events look like they are here to stay.
- Facial recognition: Though a relatively new entrant, facial recognition technology has already started to make waves in the event technology world. Several event organizers have successfully integrated facial recognition technology for their events and managed to reap a variety of benefits. It includes substantially better attendee management; ability to map and track attendees’ behavior; and also enhanced attendee engagement. Also, one unexpected benefit is security — which is crucial for any event, but more so in circumstances that have high-profile attendees on the list.
- RFID: Radio frequency identification, or merely RFID-based tags, are now being increasingly embedded in things like tickets, wristbands, name badges, lanyards, and more. It, in turn, serves as a perfect way to gather an abundance of data as attendees move across the event’s lifecycle. They can also be used to ensure a quicker check-in process, cashless payments, and also achieve significantly better engagement and attendee satisfaction.
So, there’s no dearth of technologies you can use in 2019 to not only instantly improve your event management business and the quality of the events you put together but also achieve massive business growth. Essential if you need help figuring out the finer details, we suggest you get in touch with a trusted vendor to see how you can fortify your event management and planning solution.
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