Laundry Detergent Market Size, Share, Growth, Trends, Industry Analysis and Statistics Report
by Susan Hill Business ConsultantThe global laundry detergent market value is expected to
reach USD 205.2 billion by 2025, according to a new report by Grand View
Research, Inc. Rising penetration of washing machines in the developing
economies is expected to propel the sector growth.
The top brands of the laundry detergent market
include Tide, Purex, and Surf. These three brands are responsible for the
nearly half of the market share of the laundry detergent market. The four
vendors which control the laundry detergent industry are Proctor & Gamble,
Unilever, Church & Dwight, and Henkel. The brands produced by the Unilever,
Proctor & Gamble, and Henkel concentrate on the middle and high-class
segment of consumer whereas Church & Dwight targets the low end of the
consumer segment. The rising disposable income in the developing economies is
forging new trend in the industry where consumers are inclined to buy brand
based on its quality and company’s reputation. However, this trend is only
common for the mature market of the North America and European region. The
consumers from Africa and Asia Pacific region prefers the product based on its
pricing.
Key players include Unilever, Henkel AG & Co.
KGaA, Church & Dwight Co., Inc., Proctor & Gamble. Mergers of major
players in the industry is likely to consolidate industry in the predicted
timeline. For instance, the key merger of the laundry detergent industry in
2016 is the acquisition of the Sun Products by the German consumer goods
company Henkel AG & Co. KGaA.
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Report @
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Further
key findings from the report suggest:
- The global demand for laundry detergent market was USD 133.3 billion
in 2016 and is expected to grow at a CAGR of around 4.9% from 2017 to 2025
to exceed a total revenue of USD 205.2 billion by 2025.
- Powder detergents was the biggest product segment in the market
accounting for over 31% of the total revenue in 2016
- Household was the largest application segment with a demand of over
USD 118 billion by 2025, growing at a CAGR of 4.9%
- The APAC is expected to be the largest regional market with a
projected CAGR of 5.3% over the forecast period
- The industry is dominated by global players such as Unilever, Henkel AG & Co. KGaA, Church & Dwight Co., Inc., Proctor & Gamble. Companies are moving towards strategic mergers and acquisition to increase their international presence and gain significant share.
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full research report on global laundry detergent market:
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Created on Nov 15th 2019 07:46. Viewed 471 times.