Large Appliances Demand in Asia - Ken Research
The report titled “Asia Pacific Large Appliances
Market Outlook to 2020 - Future Growth to be Driven by Emerging Countries and
Rising Replacement Demand” provides
brief overview on the Asia Pacific
Large Appliances Market and helps readers to identify
the ongoing trends in the market and anticipated growth in future depending
upon changing market dynamics in coming years. The report will help existing
distributors, manufacturers along with end users in large appliances division
to align their market centric strategies according to ongoing and expected
trends in the future.
With rising income level, more
investments are made in creating customized living space. The shape, space area
and purpose of common area, kitchen and bathrooms are changing. Custom made
equipments are preferred which are well hidden inside wall units.
Refrigerators, washing machine and air conditioners are no more protruding as
unit in these houses and sleek LED
television have replaced the thicker CRT television sets. All major brands are
promoting built in units as these are sold at premium and helps in gaining
customers loyalty to choose the same brand time and again when they choose to replace
large appliances after every few years. Built-in appliances help in proper
utilization of space and maintain the aesthetics of the house as well.
People in emerging economies have
lower disposable income compared to people living in developed countries. There
is huge difference in living standards of people in these countries especially
with people in middle and lower income group. Large appliances are necessity in
developed countries whereas it is still a luxury in emerging countries. Most of
the first time buyers in emerging countries buy entry level products. Premium
products with value added features are generally purchased as replacement of
older appliances. People in developed countries take into consideration the
enhanced user experience, high quality, design and value added features. Demand
for both entry level and premium products will continue to rise in near future.
Furthermore, with increased penetration of internet and
mobile usage, significant rise in online purchase was observed in last few
years. Price wars between competing online retailers to woo customers’ with huge
discounted products have become a common trend. This has helped to increase
percentage share of products sold online. Better logistics and improved after
sales service has helped companies to tap the areas where they were unable to
expand their reach for economic reasons. It has also helped emerging companies
to launch their product online at lower cost and pass the benefit to consumers
which they save by cutting cost on opening franchise store or intermediary
dealer or retailers. Retail e-commerce in Asia Pacific has registered a double
digit growth since 2012 with over 30% growth in 2015. Online retail in Asia
Pacific region accounted for more than 50% of total global online retail.
China, Japan, India, and Singapore are the major countries with well developed
online retail network.
Key
Topics Covered in the Report:
Air Conditioner Sales in Asia
Asia Large Appliances Market
Smart Appliances Market Asia
Large Appliances Online sales
Online Retail Sales Television
Television Market Asia Growth
Market Trends Television Asia
Large Appliances Market Drivers
Refrigerator Revenue Asia Market
Malaysia Large Appliances Market
Industry Size Asia Large Appliances
Indonesia Large Appliances Industry
Washing Machine Industry Overview
Challenges Electronic Appliances Asia
Product Launch Asia Washing Machine
For more information on the report, refer
to below link:
Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249
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