Know The importance of user experience

by Bhavitra TechSolutions Web Design Company In Bangladesh

In the present world of rapidly increasing user interfaces, UX Design has become more significant. We, the UX Bhavitra team will explain the meaning of "User Experience" is all about.

What is the experience of the user?

UX refers to how a user feels when interacting with a device. This can be a website as well as desktop software, and basically any other form of interaction between humans and devices.

Why is UX so crucial?

Simply put, UX is important because it is attempting to satisfy the requirements of the user. It strives to deliver positive experiences that will keep customers in love with the brand or product. A positive user experience helps you determine the user experiences on your site which are the most beneficial to a successful business.

What is the key to a successful user Experience?

There isn't an answer to this question. The reality is that users' experience is different for each user. The most important to keep in mind when creating user and web interfaces is that you're not your customers. Don't think you have a clue about what they are looking for or what they want.

What is an excellent experience? Connect with your customers. Chat with them, watch how they utilize your product, and get into their minds and ask questions regarding their choices. Your customers and users will be teaching you, so be attentive! Pay attention, watch and ask questions.

Methods of the UX PROCESS

There are many things to consider when creating a user experience. Here are eight steps to begin with:

1. USER PROFILES and PERSONAS

The initial step in the process is to familiarise yourself with your audience. This lets you create experiences that reflect the emotions and voices of your clients. For this to be successful it is necessary to build a persona of your users that is a semi-fictional representation of your ideal client Based on market research and information about your current customers.

Once you've completed the development of your personas for users (or personas) and personas, you'll know the details that represent the person(s) your website is communicating with. Personas are created by exploring your website's analytics and other data on customers in addition to conducting interviews with your customers and surveys. You may even speak with "look-alike" audiences that reflect similar characteristics to your current customers.

The most common characteristics you should be considering when you are constructing your personal brand are:
Demographics (age location, age, family situation, job, etc.)
Personality (introvert, extrovert creative, etc.)
Motivations (fear motivation, incentivization, strength and so on.)
As well as any other bit of information that can assist you in understanding your customers

Personas need to (and should) take a considerable amount of time to create. There are a variety of actions to be taken to ensure that you have the information and data needed to create a persona that is useful. Remember that these personas can evolve with time as your business and customer base grows.

2. INTERFACE Testing

If you're developing an interface for users The more data you're able to gather more you can collect, and the more valuable. Do a study to determine the quality and effectiveness of the user experience with different interfaces, which includes your current website. A simple change like changing the wording of a page can impact the performance of your site.

A powerful tool to test interfaces can be found in the Google Optimize platform. Optimize lets you divide your web page experiences into two categories, and display each group an alternative version of the pages on your website. When you have an amount of data that is statistically significant it is possible to determine which version is performing better than the other and adjust to improve the performance of your site.

3. Surveys of the USER

Interact with current and prospective customers of the software to gain insights into the most efficient design. Because user experience will be based on their own perceptions, the most effective way to gain information directly is to study and interact with users. A feature on the site that you believed to be working could be totally inaccessible to the user. Therefore, getting a firsthand account of how they interact with the site could provide useful information.

Examine the people who are part of your intended audience when conducting these surveys, because your personal group of friends might interact with the site differently than the audience you're hoping to connect with. Ask questions like: What do you feel? How did you get confused? What is the best way to go about making a purchase? Does the language spoken to you? You may be surprised by the amount of positive feedback you get.

4. DIAGRAM FOR USER FLOW

Create a flowchart of the way users are expected to navigate through a system. The first step is to decide the way you want them to traverse the website, and then evaluate the way they use it. Personas of users can help you to do this -- once you know the characteristics of the user who is visiting your site, you'll be able to create the most optimal user experience.

Furthermore, several analytical tools help you understand how visitors are using your website in real time. Platforms like Mouseflow can even monitor where a user's mouse is at any point at the moment. It is also possible to view heat maps of areas on the page that draw the most interest.

After you've learned about how users use your site and are open to adjusting any aspect. The most effective websites were those that put user experience a priority.

5. SITEMAPS

After you've analyzed the flow of users looking for your website It is important to plan your site thoroughly. Begin by creating a sitemap for the pages that you'd like to design. A sitemap is a structured hierarchy of all the pages and subpages of your website.

The creation of a sitemap makes it easier to visualize the way a user can get from one point to B on the site, and the number of clicks that will be required to get there. Instead of making structural changes after the website is constructed, a sitemap assists your team in eliminating mistakes early, while providing you with all the pages that you will ultimately need to write and design content for. It's an efficient tool to improve the efficiency of the building process for websites.

6. PROTOTYPES AND WIREFRAMES

The images on every page are as important as the overall structure of the website and therefore, you should invest your time in making wireframes. They are visual guidelines that depict the web's skeletal structure pages. They provide a visual representation of your website's appearance and feel. With a visual framework for your website established, you'll be able to remove usability issues before a webpage is displayed on a screen. This will save your business development time to make necessary changes later on.

At Bhavitra our teams frequently employ whiteboards in the planning stage of web development. It's all it takes is a canvas along with a marker and lots of content and design ideas to start brainstorming ideas. Once the layout of a page is pleasing in ink you can create an interactive prototype to show the way it will appear when you launch your site. Most of the time your team will be making changes at every step of the process.

7. DESIGN PATTERNS

Patterns are consistent and provide an opportunity to find the most efficient design for the task. Design patterns for user interfaces such as choosing the appropriate design for user interface (UI) elements (e.g. breadcrumbs, module tabs slideshows) for specific tasks by their efficiency leads to a more comfortable and better experience.

One tool we can use to keep UI consistency is the use of style tiles. Style tiles illustrate the layout of all the modules on a website, from the layout to in terms of font sizes and colors. The document contains things like buttons, type layouts as well as interactivity. Style tiles guarantee that users have a pleasant experience across the sites and will be able to more easily identify how they interact with the elements of the website.

8. GUIDES TO STYLE

Consistency is essential to creating an unforgettable user experience with branding. Style guides offer the designers and writers a structure that they can work within when writing content and creating the design. They make sure that the brand's design and branding elements are consistent with the owner's objectives.

Your style guide should be readily accessible to everyone who is working on a new site. Any element of a site that doesn't align with the image or tone of your business could make a mark like a thumb. If you do not have a style guide consider creating one. You'll be amazed by how helpful it can be in addition to designing your website's UX!

It's time to start thinking about YOUR SITE'S UX

When was the last time you took a serious review of the user experience of your site? If it's been a while it's in your best interest to review it and ensure you're not losing visitors because of an uneasy user experience. Find the best web design company in Bangladesh to help you out.