Know Paid Search and Organic Search in 2019
by Nasim Ansari Digital MarketerToday
Digital Marketing has proven more profitable than the traditional marketing
because it has very fast reaches to the every customer who uses electronic
devices. It includes all types of marketing efforts through the use of
electronic devices on the internet which gives a huge benefit to the business
digital channels.
There are
the basically two ways to market your business through by using the search
engines which is known as Paid Search and other is Organic Search. Firstly, we
understand the meaning and the difference between about Paid and Organic Search
by the following ways:
Meaning of Paid Search & its
scope: In Digital Marketing, Paid Search
is known by the different names, i.e. Search Engine Marketing (SEM), and
Display Network Ads etc.
Now we are
talking about Search Engine Marketing and rest the details of about Display
Network Ads will be explained in my next post, So Now Search Engine Marketing
is a method where you increase traffic on your website after paying some amount
on every clicks made through visitors. It is very fast method where traffic
increase on the spot on your website, landing pages and generates more leads,
calls, business revenues when you put more bid in the keyword as compared to
every competitor and your website Ad show on the top of Search Engine Result
Page (SERP).
Scope of Paid Search: Paid Search is very important
techniques for your business and gives a lot of huge scope in the digital
marketing by the following ways:
1. It helps to produce fast results for
every business.
2. It helps to generate more qualified
leads.
3. You get measurable results.
4. It’s improve your brand recognition.
5. It provides customizable budget for
your advertisement.
6. Increase your business revenue within
a short time span.
7. It provides definitely return on
investment.
Meaning of Organic Search & its
scope: Organic
Search is popularly known in the Search Engine Optimization/ SEO. In Organic
Search Result are that type of Results that closely connect with the user’s
query. Search Engine Optimization is the activity of optimizing of your
websites to give rank higher in search engine result pages and it can comes
high in the top rank through the various activities like SEO On page and SEO
Off page optimization. In SEO you can increase your ranking on the top of the
Search Result Page through creating backlinks, social bookmarking, classified
advertising, blog submission, info graphics posting, image sharing etc.
By the above
both type of SEO Activities you can increase traffic to your website and build
your websites top ranking on the search engine result pages with every keyword
within a few months.
Scope of Organic Search: There are a large scope of Organic
Search in the digital marketing by the following ways:
1. Cost advantage ( No Cost Per Click)
2. Relevancy of the result
3. Trust and credibility
4. Long term strategy
There are a
lot of search engines available in the world which plays a major role in the
business growth. I am explaining about some major popular search engines which
are as under:
1. Google Paid & Organic: You
can run Paid Search through Google Adwords Portal, where you can start multiple
campaign for your business after registering your Google Adwords Accounts with
your budget for Search Engine Marketing. In the Campaign you create multiple ad
groups and advertisement with Google Adword’s rules & algorithms. You apply
a proper bid with the level of competition and the competitor’s strategy and
easily get to run your marketing campaign with your budget. In Organic Search
which is also known as Search Engine Optimization (SEO) and we also discussed
from the above lines in this post.
2. YouTube Paid & Organic:
YouTube is the second biggest search engine after Google where you get multiple
useful videos. Over the 1 billion available users of the social media platforms
people are watching above the 50% more videos on this platform. YouTube
provides a huge opportunity to get more leads for the marketers and small
business owners. You basically upload a video on this online platform and you
can easily promote your online videos from YouTube. In the You Tube you easily
create a paid search ad for your videos and by this You Tube Ad Videos you able
to generate your business revenues through a video content.
3. Bing/Yahoo Paid & Organic: Bing, which is owned by Microsoft,
and it is Microsoft’s version of Google Adwords. Bing gives permission to run
your paid ads on the Bing search networks and its partner networks (Yahoo,
AOL).
4. DuckDuckGo Paid
& Organic: DuckDuckGo has launched in 2008, it facilitates to the users
to search the web without having their IP address, or any other data. DuckDuckGo have his own web crawler.
5. Yandex Paid &
Organic: Yandex is one of the most popular sites in Russia and it’s also
provides a platform where you can use it for Paid Search Advertisement for your
business.
Conclusion: Today
Digital Marketing is proving more profitable than traditional marketing because
it has very fast reaches for every customer who uses the Internet. There are
basically two ways to promote your business by using search engines which are
known as Paid Search and other is Organic Search which is the best option with
digital marketing services in India.
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Created on Oct 18th 2019 05:47. Viewed 513 times.