Know Digital Marketing Introduction with Digital Marketing Certificate of Techstack

So that's the beauty of content marketing really putting yourself out there and depending on the platform putting yourself out there with various types of content so for example we look at YouTube you can see this video here about digital marketing certified associate with Techstack well hey you don't need to always write the content you can produce the content in the form of a video and post it on YouTube this is a form of content marketing so that's content marketing and then let's talk about mobile marketing so content marketing again different types but if we go now to mobile marketing you can kind of segue from content to mobile because the only difference here is with mobile is strictly on mobile phone it's not desktop so mobile marketing is really a strategy on its own that helps you the company promoting your product or service to reach your target audience through a mobile device and that includes tablet and how you could do that is via messaging you could do a via email or you could do it via an app okay.

So you have different ways of getting your content out there to people okay so as an example you can use basically SMS or instant messaging via mobile devices to promote your product or service here's another example of a mobile marketing via app install and so you can even compound that by running a say Google ad as an example and running your Google ad on say just mobile you could do a bit adjustment just for mobile and the goal could be app installs okay so and you can even do a mobile or app extension so there's lots of ways to really promote your app or your product or your service via mobile marketing okay let's talk about the customer lifecycle so we know why we want to do digital marketing we wanted that we want we know what the digital marketing channels are because we just talked about them from SEO to social to affiliate to mobile to content to SEM okay you have a lot of different digital marketing channels at your disposal so now how do we go ahead and approach our customers.

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So that's where we're going to talk about first so we're going to talk about different stages of the customer lifecycle okay and the first one is the awareness stage so we need to get our customers aware of what we're selling what we're promoting okay so the awareness stage is really what product does your brand offer that's a question we want to get out there and we want to answer okay what does a customer need your product or will excuse me why does a customer need your product that's a question we want to answer with digital marketing okay what solution does your product provide okay that's an answer to a question we want to make sure people understand so these are questions that we want to be able to answer in the form of digital marketing whether that be mobile or content okay so getting our information out there that answers these essential questions and if we could do that then somebody's gonna become aware of our product or service okay so what product is our brand offer why does the customer need it and what solution does it provide okay those are some key questions that people tend to ask themselves when they look at a brand okay and when they look at a product hey do.

I really need this it's gonna help me in my life okay and who is selling this I mean who is this brand I mean that's those are just things like run through people's mind and to that with the right messaging the right channel the right type of asset the right targeted audience you can quickly make somebody aware of your brand's product or service in this stage it's helped potential customers discover your brand with the help of these different marketing channels so when the awareness stage you know content is key so it's to me if we have a website we need a blog because if somebody does come to our blog from say organic search SEO then we can write about that product or service via blog and talk to our customer talk directly to our targeted audience through that blog and if we're not ranking organically we can use paid search to promote it because paid search on Google for example basically we can be right at the top of the search results and so somebody can actually see it when they do a search because we know mains of people you search on a daily basis you could do social media marketing okay so 

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