Keywords are the Key To Job Success

Modernity has brought out the need for professionals to have an online presence. The Internet has given businesses and individuals the opportunity to reach out to customers from distant places. A large presence on social media and search engines means not only popularity, but profit as well.

Appearing on the first page of Google's search results is not something to be taken lightly. In order for a professional or a business's webpage to have higher rankings, they must improve their search engine optimization. Unfortunately, as they are busy individuals, a large number of professionals have next to none knowledge on SEO. Rarely do they have the time to study meta titles, descriptions, page headings, and so forth.

Instead, many opt for outsourcing to search engine optimization services to reduce their work load and save time. This allows professionals to focus more on their occupational responsibilities. 

However, this does not mean they do not need to know anything about SEO. After all, for a professional to grow, gaining more knowledge and experience is a must.

They should, at the very least, study the keywords that they will be utilizing. This way, they can specify which words they want the outsourcing service to capitalize on.

Keywords are one of the, if not THE, most important elements of SEO. An effective SEO strategy ensures that the chosen keywords will be more associated with their webpages. This increases the chances of appearing closer to the first page, attracting more user traffic and possible clients. 

Without keywords, a page may rank low, no matter the quality of the web content or how well-written the meta descriptions are. 

Professionals may follow these tips to guide them on better keyword usage:

Architects need to be more specific with the phrases used for their content. Their keywords depend on their field of specialization. If they work more on residential projects, words such as "residential design", "house design", and "family housing" should be used more often. 

The same idea goes for commercial and institutional projects. Architects who design malls, hospitals, or schools more often may try "mall design planning", "design for hospitals", or "school campus planning and design".

Similar with architects, keywords that law office websites use also depend on the kind of attorneys they have and the cases they handle. For instance, those that cater to bankruptcy cases can use "Bankruptcy law office" or "Bankruptcy lawyer". Corporate lawyers can have 

It is also advised that "lawyer" is used rather than "attorney", as people search for the former more often than the latter. 

Also, lawyers have to take note of their base of operations. If they are located in Chicago, for example, they can use "Chicago law office" or "law firm in Chicago". 

Restaurants have to focus more on localized SEO than ordinary SEO, as their main source of profit are the locals in the area. 

They should also include the kind of cuisine they serve. An inexpensive Japanese restaurant located in Cebu can use "Cebu sushi resto" or "Japanese food in Cebu". 

Like restaurants, hotels ought to utilize keywords that cater to local SEO. Locations and tourist spots matter, like "hotels near Mount Fuji" or "Hawaii beach hotels" . The amenities that the hotel has can be used for keywords as well. "Hotel" or "Inn" is too broad of a term, so they can have "hotel with Olympic Pool" or "hot springs inn".

The same principles apply with other occupations and businesses. To maximize the SEO, keywords should always include at least these three: 

Professionals and businesses may not have time to manage their SEO themselves, but this does not mean they cannot have the knowledge on it.