Keyword Research That Works
On the internet, keywords are terms or words that relate to particular topics. Keyword research will involve various aspects, such as finding sales oriented keywords or driving maximum qualified users to increase their online sales.
Keyword research is the first step towards a successful search engine optimization campaign. You have to be very careful when selecting keywords, as it can be very tricky to select targeted keywords for a website.
The selection of keywords should always be based on various aspects such as product names, services, brands, or general terms. Often times, people forget about targeting geographical terms when they have global presence.
When doing keyword research, it's highly recommended to do a very thorough market research analysis to find the best keywords used by search engines to find products and services online - and find out what keywords are targeted by competitors who are
doing well in marketing on the internet.
The first step in finding the best keywords is to make a list of the products, topics, and services that you offer. You can also make good use of your website logs to know which keywords have brought you the traffic in the past.
Be sure to select keywords that clearly define your business and products to drive traffic from the search engines. There are some websites which get high levels of traffic through general keywords although they might not end up being sales.
Today, users of search engines are aware of how they work, for searching products and services on the net. Users always look for the better products, locations, etc. Therefore, you should cover all terms for each - products, locations, etc.
There are numerous tools available which will help you identify keywords that are suitable for search engines. The challenge here, is to determine which keyword is the best to generate traffic.
A word of advice when choosing keywords. Check Google Keyword Tool and choose keywords with medium ratings, they give you a better chance of rating high on search engines and earning higher income.
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Comments (9)
Dave Saunders10
Internet Marketer
You are welcome Manali, hope it will help you. I also enjoy using it you could also target your market for example country, state, sex, ethnicity etc.
Manali Patel7
SEO firm
Thanks @Dave for such kind and detailed explanation.
Toshiba Burton7
Social Media Consultant
I enjoy using it also!
Dave Saunders10
Internet Marketer
Hi Toshiba, I mentioned it in the last two paragraphs in the article. I use it regularly especially when I write a blog or build a website.
Toshiba Burton7
Social Media Consultant
What about google keyword research tool? What do you think about it?
Dave Saunders10
Internet Marketer
Yes David they could be phrase or single word, sometimes they could be words which are miss spelt as well
Dave Saunders10
Internet Marketer
Thanks Manali for your contribution. The keyword tool is used to show you the keywords which people are using to search for websites within your niche market. You then need to use these keywords in your meta tags and also on the website to optimize they website for the search engine spiders to rank your site high on their search engines. This is a major part of the Search Engine Optimization system. There are other tricks which need to be used to get high ranking as well. Hope this explains a bi
Manali Patel7
SEO firm
But i want to say one thing instead of using any tool for the keyword research ,that make observation manually. As keyword is the word that is entered by people for their search. So try to find out such words that used highly by people for their query and set those words in your keyword. And this way one can get the best and effective results. But everyone use the tool for keyword research as manual research is little tough and can take some time to show the results. Anyway thanks @dave for such
David Lee4
Fair and sound SEO is the key....
keywords though appears to be a phrase or few words, but really they are decisive for anybody in online marketing. Good article
Thanks!