Keyword Research – An Integral Part Of Digital Marketing
Content marketing gurus are aware that keyword research is the foundation
of any online marketing campaign.
Yet, the importance
of keyword research needs to be reiterated again and again.
In the absence of
appropriate keywords, it will not be possible for you to effectively optimize
your website and create content that is best suited to your target audience.
Keyword research is
all about discovering what your target audience is searching, and then putting
in the right efforts to rank the keywords.
By leveraging the
right tools and by making use of the appropriate tactics, finding the right
keywords can be made a relatively easy task.
You must keep in mind
that the keyword game is now a tad tricky because of the following factors:
- Google
has significantly transformed the way it views keywords. Now, this giant search engine focuses on the semantic context of the user inquiry more than the actual words it is called upon to search. This certainly is a challenge
for the content marketer.
- Focusing
too much on keywords is not a good strategy either. By doing, so you may concede
a bit on user experience, impeding your product image or customer loyalty.
Nevertheless, the importance
of keyword research cannot be
ignored.
For any website owner, keywords are an essential tool for search engine
optimization and content marketing.
Keyword research efforts never go futile. You not only get brilliant
insights into user search models but also a good look at your target audience’s
features.
So let us get going and have a look at two of the tools that can help
you with keyword research.
1. Google Keyword Planner
This tool is not only
great to discover keywords for paid campaigns but also excellent for organic
search.
And the good news is
it is completely free.
The best part of
Google Keyword Planner is that the data is extremely accurate.
Of course this tool
does not perform traffic analysis or deliver full-fledged website reports, but
it does perform its basic function extremely well.
2. Ubersuggest
Ubersuggest is a great tool to find keywords in your target niche.
Using this tool is
simple.
All you need to do is
type your target query in the search field. When you click on “suggest”, this
tool will provide you with a list of suggested keywords.
You will get a
screenshot with the results you desire.
As one marketer
pointed out, “I have written posts based on keywords suggested by Ubersuggest,
and, in this SEO era, this tool has been of great help.
It goes without saying
that keyword research efforts also help in knowing your buyer personas.
For any digital
content distribution strategy to work, you must know to which audience you are talking to and what
they want from you.
Keywords determine
what your brand is and what your business is known for.
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