Keys to Building a Booming Brand

Brand management is all about maintaining a brand successfully over time. A brand needs to establish itself firmly in order to capture a loyal following of customers. Thus it is evident that the most critical aspect of any brand is its “credibility”. Primarily, customers seek out brands that are easily searchable online (through SEO, the first step for a business could be to look for the best suited SEO in Kansas City) and are approved by big names.

Among an estimated quarter of a million products launched every year, only 5% to 15% remain for a sufficiently long time. Thus, businesses launching new products or brands must carefully consider their credibility in the market. Credibility may be built in a number of ways:

• Quality and Post-purchase service: The quality of products must always be excellent not only in possessing the necessary certifications but also in the promises made to consumers.


• Being authentic: Transparency is key to building a successful brand. Genuine and unique brands that arise from businesses that hold strong values are a rarity today. Customers no longer tolerate copy-cat brands and are quite unforgiving to those who claim to be ‘one-of-a-kind’ when in fact they are simply mimicking a well known brand. Taking a stand for the brand’s uniqueness and the values it embodies is necessary over the long term.


• Being consistent: Whether building a brand or even an individual’s own credibility, consistency is key! Portraying a consistent message which is in line with core values and promises to customers is necessary in order to build credibility. Consistent brand messages must be portrayed online (in social media) and offline.


• Sturdy online reputation: A strong online reputation is built through effective public relations and also through Search Engine Optimization. The best SEO in Kansas City need not be the most expensive, but one that can provide the right mix of on and off page indicators for a business’ website to be ranked highly by the most used search engines such as Google, Yahoo, Bing etc.


• Customer reviews: A majority of purchases are made only if reviews by other customers are positive. Even a small percentage of negative reviews points customers in another direction. Customer reviews found on third party websites are especially popular, hence it is important to ensure that the quality of products and after-sales service is consistently excellent.


• Being proactive: Communicating with consumers on a regular basis and engaging them in campaigns to improve products and provide a certain degree of customization, will help brands build credibility through engagement and following through on promises made.

Brands are often an expression of the founder’s personality, hence for a brand to succeed it is also necessary that the face of the brand and/or the CEO have an excellent reputation both online and offline. Backlashes, though inevitable in some cases, can be effectively overridden by maintaining the brand’s credibility over time. It goes without saying that loyal customers themselves will help the brand tide over rough patches by providing good reviews, being a part of positive social chatter and by continuing to patronize the brand.

If you are looking for a reputable SEO company in Kansas City, the author of this article suggests Fox Web Creations.