keys of electronic commerce by SEO company Australia

These are the three keys of electronic commerce: business plan, marketing platform and online

It is true that an internet business can be more profitable than a traditional model or offline business. The digitization process allows increased performance of human resources, reduced physical structures (tents, supplies, etc.) represents a cost savings and the Internet allows us to offer our product to a global market. So far everything sounds great, but Australia App development need to always keep in mind the premise of any business model: if you do not have a plan you will not succeed.

Business plan

Whether you have a physical store and want to create an online store, as if you set out and want to start directly with e-commerce, you should start with the business plan of Freelance app developers in Australia.

 

What should Australia Web design consider?

 

Resources: suppliers, technology, logistics ...

Operation: Who will you sell, how you going to do, pricing policy ...

Scalability: growth planning, markets, advisory, management database ...

The objectives and metrics: profit, sales targets, customers captured ...

Market Research: Who is our competition doing ?, what ?, how do you do ?, Who ?, Who better makes it worse?

Platform of Freelance web designer in Australia

We have our business plan, it is time to implement it. Where are we going to sell?

 

There are multiple online sales platforms like Prestashop, Magento or WooCommerce which allow design and web development. We must consider usability and accessibility issues when developing our online store and make an interaction design oriented conversion. Provide the best user experience will increase the likelihood that customers choose our shop again when making purchases.

 

Online marketing

We have a plan and we have a unique design for our online store. What is the next step by Australia SEO.

 

Diffusion. It is very important in e-commerce that are running all our channels: web, phone, email, chat rooms and, of course, company profiles on social networks.

 

Where we need to be and what should we do? Everywhere:

 

Blog: a magnet traffic to online stores. Blog content also help us with our web positioning SEO.

Facebook: if there is a social network that helps us sell, this is Facebook.

Twitter, the social network that attracts visitors.

Instagram: the most influential social network of business, especially in the fashion industry.

Google+, the social network No. 1 position.

Pinterest: social catalog of your products.

Youtube: the audiovisual is the viral internet content and like Google+, is Google, we position?

LinkedIn: professional social network par excellence.

Email marketing: do not forget to tell your customers that have come new products, offer special discounts, to remind them you're there for them.

Although we will not delve into it in this post, we can not forget the SEM. Google Adwords offers the possibility of ads based on the keywords you want to position, remarketing campaigns, banner ads, etc. In addition social networks also allow us to serve ads to low cost segmenting users will see the publication by sex, age, location, likes, etc.

In short, a good digital marketing strategy is essential for the success of our online store.

Did you have any doubts? Contact us and we will resolve it as soon as possible.