Key PPC Services Trends In 2016
PPC Services are literally dictating the future of online businesses as they offer the scope to attain maximum online visibility. If your Digital Marketing Agency in India is still following some age old PPC techniques, there here are the 2 options in front of you. Either you tell your PPC Services Agency to revamp your PPC Strategy or you simply change your vendor and hire a new Digital Marketing Services agency.
Given below are some PPC trends that are expected to make a huge bang this year and online businesses must read this, else they risk losing out on precious business. There is no point regretting when the plane has taken off. You are after all, supposed to be on the flight when it takes off.
1. Ad Messaging: As far as your Ad Messaging strategy is concerned, this is one area where you simply cannot afford to bungle-up anymore.
It all started with a 95 character-limit on the text ad. Such have times changed, that AdWords has introduced so many new extensions that help put up the best ad. As of today, there are 7 manual ad extensions, the latest ones being available with snippets. These help highlight all the key aspects of business including features, benefits and differentiators.
2. Video Ads are imperative: No business these days can think of surviving without video ads. They have become integral to PPC Services.
The kind of engagement they help develop is massive and most importantly these are low-cost. Google did advertisers a massive favor by integrating with the AdWords interface TrueView video campaigns. It is high time advertisers sat with their Digital Marketing Agency in India to see how they can make the most out of it. The moment video campaigns explode in the future, be part of that explosion.
3. Use the Remarketing Lists for Search Ads: If you thought you had done everything that was there to do on the Search Network, then think again. Use the remarketing lists for search ads. RLSA, as it is more popular known, helps make changes to search ads, bids and keywords the moment past visitors who earlier visited your site begin searching for products and services on Google identical to yours.
In case returning visitors convert at a higher cost per acquisition as compared to new visitors, then the bid on search ads for them can be lowered. If they happen to convert at a lower cost, the bid can be raised. Your digital marketing services agency will tell you how.
It is not as if these 3 trends are the be-all and end-all of paid search advertising. There are other avenues to explore as well. But these are sure to show in the campaigns that will be seen from hereon.
Try all 3 techniques one by one and find out which one works best for you. It so may happen that one of these which works for a certain business may not work for you and vice-versa. In that case, there is no point in losing heart. Try the other two. They will certainly work. From there on, you are bound to reach the finish line fast.
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