Japanese baby food market showcases a stagnant growth: Ken Research
Ken research announced its recent production on “Baby
Food in Japan”
concentrates on offering the bits of knowledge on the Japanese baby food market
which further incorporates the scope of the market, the market share of
different segments also the macro economic conditions of Japan and how the baby
food market has evolved, furthermore it also examines the prospects of this
market and their purchasing patterns or attitudes towards the baby food. This
production offers the current and forecast behaviour trends in each category to
identify the best opportunities to exploit.
Japan and
its birth rate
Economic
development generally leads to more access to education and employment for
women, but household policies and basic anticipations change at a much slower
pace. The outcome of such situation turns out to be, the family-work hassle
intensifies and women postpone marriage and childbirth or remain childless.
This is what Japan is witnessing lately.
“Catastrophe”
is one of the adjectives most usually used to explain Japan’s demographic
condition: an aging society full of sexless couples having very less or fewer
babies. Fertility is below recovered level, births are being postponed. But the
situation is not yet that worse.
Japan has
never made it into the “top 10” of nations experiencing the lowest total
fertility rates (TFR) which is the average quantity of children a woman bears
over her lifetime. And since 2005, when it lowered out at 1.26 births per
woman, the TFR has been slowly but steadily growing; although the government is
speculating what it hopes is a slight blip a 0.01-point dip for 2015. According
to the World Data Bank, in 2013 Japan, with its 1.43 TFR, was doing better than
South Korea and Singapore (both 1.19), Hong Kong (1.12) and Germany (1.38).
Despite of the total fertility rate declining, the sales of baby
food elevated in 2015
The number
of infants has reliably declined in Japan in the course of the most recent 20
years, from 1.2 million in 1990 to less short of what one million in 2015. The
rising costs of raising children, especially the expanded costs of education
and sustenance, have brought about a developing number of wedded couples
choosing to have no child or just a single kid and this is bringing on the
quantity of infants to decrease. Despite the fact that sales of baby food are
ordinarily impacted by the number of newborn babies rather than economic
conditions, current value sales of baby food increased in 2015. An expansion in
the number of working mothers lacking the time to prepare less costly baby food
elevated sales of prepared baby food in 2015, bringing on an uptick in value
sales.
Competitive landscape
Meiji kept
up its driving position in child food in Japan in 2015. Meiji is specialized in
milk equation, particularly standard milk recipe and follow-on milk equation.
The organization's advantage over its rivals is that Meiji's milk equation is
the closest to regular mother's milk; Meiji is the main organization that has
effectively formulated arachidonic acid, a chemical compound normally contained
in mother's milk that encourages development in memory and mindset of infants,
in milk recipe. This preferred standpoint, alongside compelling promotional and
marketing effort, has helped the organization to build up a solid brand picture
among buyers. Besides, Meiji is the creative pioneer in milk equation
organizing. The cube-type milk formula it initially propelled in 2007 has for
some time been a hit as it satisfies the requirements of occupied mothers by
empowering them to make milk all the more rapidly and effectively at home and
outside the house.
For more coverage tap on the link below
https://www.kenresearch.com/consumer-products-and-retail/baby-care/baby-food-japan/62470-95.html
Related Reports
https://www.kenresearch.com/consumer-products-and-retail/baby-care/baby-food-indonesia/66049-95.html
Contact:
Ken Research
Ankur Gupta, Head Marketing & Communications
query@kenresearch.com
+91-124-4230204
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