It’s all Social!

by agha raza agha

As someone who works in a digital marketing agency, you must be aware of how the day to day operations take place. A social media marketing agency allows their team to think outside the box. Since there is a vast majority of people online and them too from different age groups and from different areas of life, having their own individual thinking and opinion which they share with others from time to time. So by looking at all this information we realize that there is a diversity of people and cultures and schools of thoughts in the online communities and they are ready to absorb anything that comes their way. So, to tap such an audience for any product or brand, one needs to have an open mind if they want to progress in this ever changing field of social media marketing.

What the audience wants to see can be figured out by closely examining the trends that are currently popular and being followed on these social media channels. The team that is working on a certain project should conduct a thorough research in order to grasp what should and could be done in order to promote that certain brand or project. All kinds of ideas should be welcomed and considered because you never know what this diverse audience might like to see.

That being said, what should be the next step? Devising a coherent strategy should ring a bell if you have ever worked in an agency. Now that step needs careful consideration and time if you want that particular campaign to rock when it hits these channels. Everyone is capable of having brilliant ideas so ask from everyone in your company and not just the creative team because they already are doing their part and might sometimes get exhausted but anyone else can think outside the box because they are not aware that it is there. So have an open mind to new and exciting ideas and join forces with the creative resources in order to help them devise the best strategy for a certain client.

Your loyalty is obviously with the same company and working together should not be that hard. Now after a good strategy has been devised, comes the phase of bringing those ideas to life through design now your design resource should be capable enough to grasp every new idea and thought and should be equipped to turn that into a brilliant, eye-catching design. After that stage is crossed, you should ask around within your company if they can understand what you are trying to say through that the campaign, now you may have people of different ages and backgrounds in your office and this could be a good survey to understand how such an audience that is present online would perceive that particular campaign. And once you realize that your campaign is as good as you thought it to be, you should launch it full confidence and wait for it to reap the best results!