IS YOUR ECOMMERCE SITE READY FOR THE HOLIDAY SEASON?

The holiday season is here. Mad rush, shopping frenzy, long queues and adrenaline thrill, nothing beats the sheer enthusiasm of the holiday season. Retailers have much to rejoice. In fact, some retailers claim to make up to 40% of yearly revenue in the last quarter. It is perhaps the most profitable time of the year for many businesses. Trade analysts and reports predict that online retailers could witness a 15% increase in holiday spending this year, which equates to a whopping $82 billion in sales for the period between November and December.

If you run an ecommerce site, you’re probably gearing up for the holiday season. The last quarter of the year is packed with holidays. Nearly every week in the months of November and December have a holiday.

However, as an online retailer decide which ones are vital for your business. Remember if you want to succeed, it is about time to plan and strategize early.

Here are few tips from QualDev’s expert marketers and online strategists to make 2014 your best year as an online retailer.

1. Go Mobile: Don’t forget the massive waves of mobile shoppers. Many shoppers will browse your ecommerce site from their smartphones and mobile devices. It is very likely that mobile shoppers will abandon your website if it is not mobile friendly. There are no second chances. Simply creating a replica of your ecommerce store is not the solution. Mobile shoppers often use services like store locators, reviews, and mobile coupons when making purchases. Try to address unique mobile shopping behaviors and ensure all your content renders right on mobile devices.

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