Articles

Is TV advertisement Digital Marketing?

by Pushpa Srivastava Executive
True, in this digital age, you have hundreds of popular media where the production company can advertise for the promotion of your company or products or services. However, if you observe you will find that most of the production companies choose the media as your favorite advertising media. Now, the most important issue that is taken into account is that this is why television advertising is still worthwhile when there are thousands of digital media.

The easiest answer to this question is that television is still the most preferred option to spend free time for most people. Here we present some facts based on some surveys that you can understand why television advertising is still worth it in this digital age.

In a stats, it is found that Americans watch television for at least five hours a day on average. According to the survey conducted by Nielson, it is seen that, on average, people from the age group of 2 to 11 years watch television for 24 hours and 16 minutes per week. This figure is 20 hours and 41 minutes when it comes to the age group of 12 to 17 years old and when it is for a group of age 18-24, it is seen that the figure represents 22 hours and 27 minutes.

Regarding the age group 25 to 34 years old, people in this age group look at 27 hours 36 minutes per week. People belonged to the group of ages 35 to 49, look at television for 33 hours 40 minutes and people in the age group 50 to 64 years old watch television for 43 hours and 56 minutes. People over the age of 65 watch television and their number is 50 hours and 34 minutes.

That said, you can easily observe that people still watch television for most of their leisure time compared to any digital medium. Yes, it is true that watching television is a much more preferred option for older and younger age groups compared to the younger generation. But it is also found in the investigation that 87 percent of the young generation between 16 and 34 years uses television on the mobile device. This means that with the appearance of the smartphone and the Wi-Fi installation, the chances of watching TV ads on a mobile device increase on a large scale.

The more you watch the television show, the more likely the advertising company will be targeted to its final customers. The TV ad is no longer limited to interiors: you can watch TV ads from anywhere and at any time without hindering your usual activities.

This is the reason why it is evident that advertising on television is still worth and hence the NYC video production chooses television as their preferred medium of advertisement.

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About Pushpa Srivastava Advanced   Executive

79 connections, 4 recommendations, 223 honor points.
Joined APSense since, February 28th, 2017, From Los Angeles, United States.

Created on Apr 12th 2019 05:43. Viewed 184 times.

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