Is social media or bulk email better?

It’s difficult to decide how to reach a potential customer. There is a multitude of information online with varying strategies to reach a desired demographic. This however is ignoring one crucial factor of good old-fashioned email marketing.

Now that social media platforms have been used so much, people tend to ignore marketing efforts more and more, feeling inundated with too many different types of information and companies begging for them to spend their dollars. Email is much more intimate and tends to be less ignored than its’ social media counterpart. Once a customer has opted in to receive email from a company, they are more apt to read the content that is sent, and even more likely to visit a company website.

A company that uses email blast software is more likely to produce results than one that primarily relies on social platforms to reach its demographics. These days, it's all too easy to forget that emails are not a thing of the past. Most people check their emails several times a day! A few ways to make sure that your marketing efforts don't get lost in a bulk email folder is to notify your potential customers that they will be receiving email from your company and to add your name to their contact list. This not only assures that when you send bulk email, they have a chance of being read, but it enforces the idea that the customer is agreeing to receive periodic emails from your company. It never hurts to have your company name repeated to customer several times throughout your contact with them.

Now that you've decided to pursue bulk email marketing and chosen your email blast software, be sure that when you send your bulk email, the content is worthy of reading. The obvious inclusions are catchy titles, photos, links to your website as well as any additional social media links your company has set up. It’s also helpful to include an html free version of your content so customers with older software can access your information. Remember that sending bulk email has to prove worthy of your customer’s time. Do you have a special deal you’re offering this week? How about a contest? It’s not always a great idea to sell one of your products with every email blast. Sometimes it is best to send articles with worthy information that your potential customer can put to use. This creates a trusting and long lasting relationship with your customer so that when you do send email that includes product or services for sale, they are more apt to click through. And that’s what you want!

Do not forget to add bulk email marketing to your company strategy. It is a sure fire way of keeping close tabs on the results of your efforts. Make a plan that includes short and long term goals with detailed ideas on how you’d like to present yourself to potential customers with your email blasts. Good luck and much success!

Edword Bella started writing as a hobby. Writing is her passion now & she is completely dedicated for it. she has written various informative articles and blogs in last five years.Get more information about email blast software and bulk email marketing please visit us.