Is Social Media Marketing Worth it?

by Megan sashyl Blogger & Content Writer

If your marketing budget is small, it is important to use your money wisely and in the best way possible. Social media marketing is a comprehensive and inexpensive tactic that small businesses can use to reach their target audience while increasing their revenue over time. In fact, research has shown that 97% of marketers use social media to reach customers.

We want to ask: what's so great about social media marketing?

Here are the main reasons why social media marketing is a must for small businesses.

Social Media Gives a Wider Reach

Using social media, you can benefit from selling your products or services to a large population easily. Not only can you reach more people through social media, but you can also choose who you want to see your products and services. You can select and filter consumers until you've reached your specific target audience.

Posts on Social Media Promote Targeted Traffic

Regardless of the industry, segment, and target group, a significant number of your customers and potential clients are active on social media. Whether it is Facebook, Twitter, or Instagram, you will find people there who need the products and services your business provides. What’s more? Reaching people you cannot ordinarily reach is one of the top social media marketing benefits. Access to all of these customers can increase traffic, especially if you publish new content on the website regularly.

When you publish a new blog or update your homepage, it can take a while for it to rank on search engines. This means that very few customers know that new content is available until the next time they search for your product or service. However, the moment you make any new updates on a social media platform, everyone in your network can be notified about it.

Social Media Marketing Helps Increase Brand Awareness

Another advantage of social media marketing is that you can improve your visibility and thus your brand recognition as well. Your company's social profiles offer new ways to share content while presenting the voice and personality of your brand. By publishing attractive content that creates added value for the target group, you can make your brand more accessible to existing clients and more recognizable to new potential clients.

Social Media Means You Can Respond Quickly to Customers

After sharing content on social media, you can easily track customer responses and opinions from social media users. Not only can you make the necessary changes as quickly as possible, but you can also answer questions and messages from customers. This will help your audience get more involved so that they keep coming back. The more you engage with your customers, the more likely it is that their loyalty to your brand will increase.

Competition Analysis

Perhaps, one of the biggest advantages of social media marketing is the ability to spy on competitors. By analyzing the competition’s social media activities, you can discover new opportunities for content and advertising.

Improved Search Engine Rankings

While publishing on social media can give your business website traffic, more effort is needed to achieve substantial results. Search engine optimization is very important to achieve higher page rankings and drive traffic to your website. Even though social media does not exactly increase search engine rankings directly, research shows that more than 58% of marketers who have been using social media for a year or more see better search engine rankings.

Generate Leads

Social media offers potential customers a simple and free opportunity to get interested in your company and its products. Lead generation is such an important advantage of social media for companies that many social networks offer advertising formats that have been developed specifically to collect leads.

Work with Influencers

Word of mouth marketing accounts for between 20% to 50% of purchasing decisions. When people talk about your product or company on different social media platforms, they are helping you increase brand awareness and credibility. This may also help generate more sales for your company. An important way to increase this level of communication is to work with influencers. Influencers are people who have many fans on various social media platforms, and they can draw their fans' attention to your product, service, and brand. Social media networks make it easy to reach influencers in your niche as well as people you would not be able to meet ordinarily. Through different social media platforms, you can meet new people, get them interested in your business, and use their influence to grow your own fan base. 

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Created on Feb 25th 2020 10:41. Viewed 601 times.

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