Is SEO or PPC Best for Your Company?

If you are involved in any way with marketing or advertising at your company, you have likely heard the terms “SEO” and “PPC.” While they are different animals that serve different purposes, both strategies offer valid ways of promoting products or services and generating business when executed by a skilled SEO agency in Los Angeles. But which one would be most effective for your organization?

 

It Is All About Rank

 

Search engine optimization (SEO), that is. The ultimate goal of Los Angeles SEO companies is to ensure their clients’ websites land on the first page of search results – the higher the rank, the better. This widespread exposure helps drive more traffic to these websites, ushering potential new customers into the sales funnel. It also helps bring previous customers back into the fold by keeping the websites in front of them anytime they conduct a relate search.

 

In SEO’s infancy, achieving a high rank was as simple as plugging certain keywords into webpages. However, SEO has evolved over the years and there are now many different factors that search engines take into account when determining a website’s or single webpage’s relevance. This is one reason why it is wise to let an SEO agency in Los Angeles take care of your digital marketing needs.

 

The Power of PPC

 

While SEO is organic, pay-per-click (PPC) involves advertisers paying each time someone clicks on one of their online ads. It may require payment, but there are several compelling advantages to working with Los Angeles SEO companies on PPC campaigns.

 

First and foremost, this strategy generates results quickly, in large part because the ads show up in prominent spots in search engine results. PPC programs also incorporate a robust amount of metrics that aid users in creating relevant, targeted, highly effective ad campaigns. As a result, ads reach the audiences that are most likely to click, versus audiences that do not have a vested interest in the products or services.

 

Clearly, SEO and PPC each offer distinct, powerful benefits in the areas of marketing or advertising. You may even discover that your company is a good candidate for both services. Discussing the matter with an SEO agency in Los Angeles should help you make these decisions.