Is SEO a good choice as a long-term career?

by Bhupendra Dwivedi Digital Marketing Specialist

Yes, SEO is a good career option as it is known for offering diverse job opportunities to the aspirants. You can work as in-house SEO specialist, work as a freelancer and take on clients or even start working on your own website and observe its growth. If you look around, you will find three most popular search engines namely: Google.com, Amazon.com and YouTube.com.

Before jumping on the career aspects of SEO, let’s find out what SEO is?

What is SEO?

SEO stands for Search Engine Optimization. SEO is the process wherein websites, pages, contents, and applications are optimized so that they can be clearly and frequently visible in search engines. SEO is quite popular on Google as it is the biggest search engine. In terms of video search engines, YouTube is quite popular with users. Similarly, when it comes to e-commerce search engines, most users prefer Amazon.com.

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SEO industry

The SEO industry is quite big. As per the predictions made by the experts, the SEO industry is set to create new records by the year 2023. COVID-19 has impacted the SEO market a lot, but the experts believe that the SEO industry will soon experience a boom in the coming years, which will indirectly create new job opportunities for aspirants.

However, there is still a surge in demand for SEO specialists who can work on the optimization of searches related to YouTube and Amazon.

Career aspects of SEO

You can begin your career in SEO as an SEO specialist. However, there are a variety of other professions available to newcomers. But once you are experienced enough, you can easily work as a specialist and make a good income per year. Once you are trained enough, you can take the safe route to get hired by a growing company or some digital marketing agency for a better career.

There are other job opportunities that can get you a handsome salary and a progressive career ahead as well. You can work as an SEO manager and, later on, get promoted to SEO director. The highest position of a manager will make you responsible for checking the performance of the SEO managers working under you.

It’s not that you work under someone. If you wish to, you can take the opportunity to upscale your career by taking on clients and by doing ‘Client SEO’. In short, you can make money by assisting small businesses in improving their rankings and increasing their search traffic.

When you build a career in SEO, you will come across endless career possibilities. Every business used to get benefits from it. Thus, if you are looking forward to making a career in SEO, enroll today.

Original Source: https://www.reddit.com/user/bhupendradigital/comments/qlq6nw/is_seo_a_good_choice_as_a_longterm_career/