Is Mobile App Development A Profitable Business Option?

The relevance of a smartphone or tablet depends on the total number of applications that can be accessed on it. Nowadays, there are plenty of apps which help users in performing several simple and complex routine tasks. Moreover, the iOS app development is witnessing a new level of innovation as the newly developed apps are centred around Internet of Thing (IoT). At present, there are around 2 million mobile apps in the Apple's App Store and 2.5 million apps on Google Play Store.

Today the app stores are full of several apps, in short, you can find an app for everything. Within just 4-5 years the mobile applications have been able to gain a special place in the market. These days the popularity of a mobile platform depends on the number of applications it has in its marketplace. For instance, Apple’s attracted a number of iPhone app development firms for its iOS platform so that it could quickly hit the 1 million mark during the initial phase of development. Whereas, the BlackBerry lost out on the race due to its hesitation to blend in with the latest trends and though it made a valiant attempt to salvage the situation by making its immensely popular BlackBerry Messenger available on the Android and iOS platforms, but soon the application lost all its charm in the face of the humungous crowd following WhatsApp.

Adequate and Appropriate Features

It doesn’t matter how many features an app may have, only some of them are used on the regular basis while some are not used at all. Sometimes, a lot of features simply cause the information overload. Just the way people treat TV commercial as the break to complete some chores; the same unused status is used for the apps as well. A smart way to treat features and attract users is by rolling out regular upgrades that come loaded with new functions and security patches.

In the case of social media apps and games, the expert believes that app developers should first analyse what is critical, understand the customer feedback, re-examine the usage status and then integrate the new features.

Where does profitability lie?

The Mobile app development continues to remain a profitable business sector because the future will be governed by mobile applications and mobility. Earlier the rate of mobile application development used to range from $1000 to $100,000. However, with time and advancements in the app market, this price has drastically reduced to $150 in the US. Nowadays, you can also hire experts on an hourly basis which can cost you around $20 if you appoint a developer from an offshore firm. Besides the competition, even the evolving technologies have helped in drastically altering the overall costs of development. Cross-platform app development platforms such as PhoneGap, AngularJS and Ionic have facilitated further reduction in both development time and costs.

Profitability lies not only in the low production costs but also in the number of people adopting smartphones and tablets. Right now, the mobile game is the most popular category but eCommerce and enterprise solutions have also proven to be heavily profiting app section. Today developing a mobile app has become the core marketing strategy of every business setup and SMEs have realised that these apps are the best way to reach target customers.