Is Los Angeles SEO still a thing in 2020?

SEO is still very important and relevant in 2020. No matter what business you are in, or where you are located, search engine optimization is still a key driver to generating revenue online. Your website cannot be found without properly optimizing it using SEO (Search Engine Optimization) services.

Whether you decide to hire a seo company, or hire an in house seo expert, you will want to invest in making sure your website has top visibility in SERPs (search engine results pages).  Here is what to look out for as a Los Angeles business in 2020 with whatever marketing hire you decide to make.  

Visibility is key

Let’s say you have a very nice website. You invested in a custom design which is exactly what your customers prefer, rather than generic themes that may other businesses already have. You made sure the user experience, and content on your site were optimized for the best and most valuable user experience. Now you’re sitting and waiting to get visitors.

What hundreds of millions of pages indexed by Google, and hundreds of thousands of businesses in Los Angeles having websites active online, how are you going to be seen over the rest? Even if we just look at the businesses who are in your niche, there will be hundreds to thousands competing for the same pool of customers.

This is where it becomes important to understand that just having a great website isn’t the goal. Getting customers is the goal. Without optimizing your website, through Los Angeles SEO techniques, your website won’t magically rise to the top. Even results showing up on page 2 of Google for a keyword that your customers may be searching for when looking to purchase your products, won’t get you anywhere. Being highly visible, things like ranking on page 1 to capture the right user intent and keywords customers search for is the only way to have an effective Los Angeles SEO campaign in 2020.

Search Engine Optimization has many different components

Now that we understand the necessity of not just being seen, but being seen by your target market, how does a business make that happen? Let’s look at some key factors that Google looks for.

Google ranks websites on over 200 ranking factors that are built into its algorithm. The first step is to make sure you understand what Google is looking for and that is where a Los Angeles SEO expert can really pay dividends.

One major factor is the authority your website has. If you have a newer website, it will take time, and active link building on the right properties with a diversified and niche relevant link profile to start raising your domain authority. Your domain authority tells Google that you’re a trustworthy website in your niche, not some fly by night Ponzi scheme.

So link building is important for domain trustworthiness, but it is also important to get noticed. If you’re a business in Los Angeles, you want to make sure you have links coming in from already trustworthy and authoritative sites not only in Los Angeles, but also that are already authoritative in your niche. This can be done by using business citations, content promotion, and guest posting opportunities on the right sites.

Link building is also not a one-time ordeal. It is an ongoing campaign to get quality links that Google likes and that are beneficial to your website.

as to be unique and highly valuable. On top of that your content needs to target the right search intent. Google is moving away from just matching keywords to overall search intent. For example, if you are a plumber in Los Angeles, CA, you may target the keywords “slab leak plumber” in your content to get noticed and start ranking for customers looking to repair a slab leak.

However, now, Google is also going to understand the overall search relevancy based on the intent of the searcher not just the keywords. For example, somebody searching for “how does a slab leak” will also be related to a slab leak plumber. Why else would somebody be looking for why does a slab leak if they aren’t experience that or looking for a plumber?

Are SEO services in Los Angeles expensive?

It depends on what a business considers expensive. But yes, it does cost money. Los Angeles SEO is a marketing cost. Like all marketing, it costs money, and it is necessary to invest in marketing if you want to be anything other than a side business or a hobby that irregularly makes money.

Marketing is the lifeblood of any successful business. Whether you are looking at Apple, or a more local business-like Mike Diamond Plumbing Services, you have to spend money to make money. Since your customers are online, and they use Google when they are looking to make purchases, investing in showing up and ranking on Page 1 where your competitors who are making money would only make sense.

Average Los Angeles SEO services cost at a minimum of $1000 and go up from there depending on what needs to be done on your Los Angeles SEO campaign. A good average cost can be between $2000 - $5000 a month. And the return on that can be many times that.

What’s the takeaway about Los Angeles SEO?

The takeaway here is that search engine optimization in Los Angeles is already a core marketing component of tens of thousands of local LA businesses and will only be getting more important as time goes on. It’s only been important for the last 20 years, so be on the right side of history, and make sure you invest in a good SEO Company in Los Angeles to help you conquer your business goals in 2020!

About the Author

Ali Razavi is a SEO Expert and Digital Marketing enthusiast, who has been involved in online marketing and web development since he was 15 years old. That is back when George W. Bush was the 43rd President of the United States of America.

Currently, being the Managing Director of razwerks (https://razwerks.com) located in Laguna Beach, CA. In his capacity as Managing Director he is responsible for the growth one of Orange County’s fastest growing SEO Agencies and Internet Marketing Firms!