Is It Time To Rebrand Your Business?

by Ben Goodman ***

Just like every other business, maturity and downscaling is inevitable. No matter how much you care for your business, how meticulous you are with your current operations, or how delicate you treat your customers, this time will come. This time comes for certain reasons:

New business entries
Fads and trends
Failure to adapt to current external conditions

Out of these three common reasons for a declining phase, there’s only one factor that we can control: it is to alleviate the declining phase by adapting to the market’s interest and rising above your competitors’ offerings and to ask yourself, “Is it time to rebrand my business?”

Family-owned Businesses and Social Media

So you’re the new COO (child of owner) -- now what? Although your family-owned business has taken pride in its thriving years of existence, it doesn’t mean your business isn’t a candidate for defeat. The perfect time to collaborate with digital marketers is ASAP. Don’t wait until new businesses bury your business’ presence in the industry.

Speaking of digital marketers, the best social media agency to work with are Davao City-based companies like CoffeeBot Solutions. The new business strategy lies in how you are able to create a viable online presence.

Inconsistent Branding

“The design I produce depends on my mood” is a highly creative mindset to have but is probably not the best option when designing for social media content or packaging (unless you can defend a concept. Message us if you think there are exceptions!) The advantage of keeping a consistent theme is becoming much easier to be remembered by your customers.

Shift in Target Market

A shift in the business’ target market is an analytical decision and should be backed up with vigorous research and statistics that can prove a change in target is more viable and profitable. However, along with a shift in the target market, one should consider the appeal and relevance of the company’s branding.

Rebranding can be a tough decision to make but initiating to change how things are done can often amplify improvement. Some of the people who have grown close to your brand may not like the changes. In the end, it’s all about trading these few people for a greater number of (paying) clients.

With the help of social media services in Davao City, you will be able to tell your brand story to a larger audience. Get in touch with CoffeeBot Solutions today and see how they can turn your business for the better.