Is Grocery price comparison website an advantage to Shopper?
India is one of the emerging markets for e-commerce sector and the trend
is continuously increasing in many cities across the country. A lot of companies
are exploring opportunities in their respective sectors with a focus to solve
pain areas of customers. One such
sector, where a tremendous growth is seen in past couple of months is grocery
sector. In Delhi NCR itself, a bunch of online grocery stores are operational
which allow customers to buy online grocery in Delhi, Gurgoan and Noida.
Grocery being a low margin segment and increase in number of online players
will make the market competitive.
The competition amongst online grocery stores is
beneficial for shoppers as they get the best deals on their purchasing. Shoppers
are offered huge discounts, combos, deals on regular basis, which increases the
expectation of customers even more to be wooed with better and better deals
each day. When customers are caught in this swirl of price and offers,
comparison among all the available options, paves its way through.
The existence of price comparison websites for
airlines and hotels proves the concept to be not only meaningful; but the same
has become so popular over the years that the majority of shoppers book air
tickets and hotel rooms only after comparing prices amongst the best available
options. Similarly, a grocery price comparison website
helps you to take informed decisions on your purchasing and save money with its
comparison tool. You as a shopper in one go can compare the price of your
overall cart with other sellers, to figure out which one is offering you same
products at cheaper cost.
Research and surveys suggest that out of the
total online shoppers, 80% of the shoppers compare prices before making a
purchase decision; out of which some shoppers even took the online leads and bargained
at local stores.
The benefit of comparison not only lies with
shoppers; even the grocery sellers love to get themselves compared, as they
gain extra leads without having to dedicate large amount of time or resources
towards it. Sellers are able to target and acquire customers which have a
unique behavior of comparing and buying
products online. Moreover, the chances of conversion are much higher on a grocery
price comparison portal, as the customer comes with an intent to compare and
buy right there and then.
Comments