IS DIGITAL MARKETING A GOOD CAREER IN 2021

by Coach Anu entreprenure

In today’s world, with the increased use of the internet, there is no better time to start building your career in digital marketing. The job scope, salary, and also demand for digital marketing is constantly growing in the recent past.

WHAT IS DIGITAL MARKETING?

Digital marketing is something that makes the buying and selling of products and services easier for you as well as your business to gain more traffic and also loyal customers. In short, it is a medium through which you can promote your product and services online. It is also referred to as advertising that is delivered through different channels such as search engines websites social media email and mobile applications. Digital marketing requires a few channels through which you can portray what your business stands for. There is something called SEO, pay per click, and many more which determines the traffic your company or product garner. Mastering how to work with these channels will help you to be able to make a good digital marketer.

SKILLS NEEDED TO BECOME A DIGITAL MARKETER

Certain skills are required to become a successful digital marketer. The first and the major skill that you need to possess is that you have to be good with the digital marketing channels i.e. SEO, email, social media marketing and so also other available channels. You need to be very familiar with these channels and also you need to be very good with data analytics. It is a technique to analyze data and enhance productivity to gain business profit.

You need to have a certain knowledge of word press also for example if you want to write a blog of your you need to know which platform to go for and in what way you should put across the points so word press plays a major role if you want to write a blog of your own and this will also help your company in dealing with content marketing or social media marketing.

You need to be good with Google analytics. It is a tool that helps in analyzing the insights of your website for example if your company is dealing with online certification so Google analytics plays a major role in shaping the business. It gives you a proper insight into how many people are landing on your website and what is the traffic that is generated in a particular medium like a blog article. So this tool plays a major role in shaping your career in the field of digital marketing. also, join the best digital marketing course in Delhi

The next skill is basic design skills which is a must. To generate a website of your own, you need to possess some design skills that will eventually help your organization.

Further, there are so many other skills in the market but these are the evergreen skills that one should master to build a career in the field of digital marketing and you should know the working of excel sales skills, objective/creative thinking, and also able to adapt to any kind of environment.

 

JOB ROLE AND SCOPE

Jobs play a major role in deciding which field you want to make your career in. Digital marketing is one such domain where you can find evergreen job rules. There are certain roles and responsibilities which a digital marketer should possess. Firstly, as a digital marketer, one should be able to create a marketing campaign of your own and this might generate leads for your organization. One needs to be well versed in creating a marketing campaign of his own.

The next one is to assist in the formulation of strategies to build a long-lasting digital connection with the customers so the ultimatum is connecting with the customers. One should be able to play and monitor the ongoing progress in social media platforms.

Digital marketing is a growing platform and technology changes also affect the digital marketing platforms. The digital marketing job field mostly depends on your work and the result it produces which further helps you grow in your field.

There are different kinds of digital marketing jobs. Some notable ones can be mentioned here like-

Digital marketing executive

Digital marketing manager

SEO executive/specialist

Social media marketing expert

Search engine marketing manager

Content marketing manager

PAYSCALE

Digital marketing salary might vary according to your work profile, experience, and also the major part of your talent. If you have all these combined you will definitely be able to barge in the opportunity. A digital marketing manager makes up to 4 lacs in the pay scale. Meanwhile, the salary is divided according to experience and work profile. Content marketing is a booming field and it is high time to make a career in this field.

FUTURE OF DIGITAL MARKETING

The future of digital marketing lies within us so digital marketing has had a lot of advantages in recent days. But how would one predict the future of this field? Well here are some of the major reasons,

·        With an estimated 46 billion dollars going towards programmatic advertising in the year 2019, it is predicted that 86% of all digital display ads will be presented via automation by the end of 2020. This shift towards AI provides a more seamless, efficient, and more accurate approach to paid media while drastically lowering the customer acquisition cost.

·        This field has evolving market rules so the digital transformation is no longer limited to the chief information officer

·         It has a high engagement ratio so the conversion rate is also pretty high and also by the end of 2020, 50% of the globe will see most of their businesses grow if their ability to connect keeps up with the time.

Lastly, we can say that in the present world with the rapidly changing world and its job requirements and skills, one should buckle up and get ready to embrace this new career field and make your future glow up in 2021 with new learnings and new experiences. This field is not going to disappoint you not at least for the next 20-30 years.

 

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Created on Jan 6th 2022 11:28. Viewed 391 times.

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