Is Chat GPT Worth It for SEO + Alternatives

3,771 is not just a number. It is the count for global downloads of the most hyped AI tool- Chat GPT - GPT-3. The figures are according to the stats of January 2023. The numbers are truly astounding for the new gen-z millennials, brands, businesses, content marketers, digital marketers, and every firm that has its presence over the comprehensive platform- the Internet.

 

Wait, are you thinking, what is this Chat GPT with so many downloads globally? You are at the right place. This blog post will introduce you to the trending AI tool and answer your questions: Is Chat GPT worth it for SEO + Alternatives if you are a business owner, content creator, or digital marketing agency?

 

Let us help you explore this new technology!

 

What is Chat GPT?

Chat GPT stands for chat-based generative pre-trained transformer. It is an AI tool that was launched by Open AI in November 2022. The chatbot has the ability to take part in discussions or to answer queries similarly to a human.

 We, too, hate technical jargon, but this one is fun! Continue reading

 The AI works on the data being fed into it. The operation is similar to chatting with a friend on Whatsapp or any other platform. The difference is that it uses artificial intelligence to reply to your questions regarding your previous conversations with it(if any). It is in the news because it has overcome all the limitations previously faced by AI tools.

 

Now being an online business, a digital marketing company, or a lover of content creation, you would be thinking about how it will impact SEO or other ranking strategies. Guess what we were about to talk about next!

 The AI experts have checked this intelligent chatbot to see how they can leverage its power or how an SEO agency can use it in their favour.

Their set of observations is a mix! Want to explore them? Read Further!

 

Testing AI for SEO

Every business/brand/entrepreneur aims to reach the top on the search engine result page(SERP). The brands targeting to generate revenue through online business understand the importance of optimizing their content.

 

They also know that they need to do the right SEO to optimize their content. The right SEO in terms of implementing the right keywords, at the right place, at the right time. The off-page and on-page optimization are vital in getting the desired results.

 

Therefore, the AI experts have also checked Chat GPT for SEO in terms of -

 

●       Strategic Brain Storming

●       Understanding of technicalities involved in SEO

●       Capability to generate ideas

●       Capability to write

●       Understanding complex algorithms

 

Based on their real time-check and from discussion with fellow experts, they shared the observation as-

 

A.Chat GPT is an entry-level player

We all love eating our favourite food; what if it doesn't taste good? And we know that the cook has just made it for the sake of making it without putting any effort? We will feel disappointed, right? So is the case with Chat GPT; it can help you with surface-level or beginner-level content but not with something of a high value.

 

B. Chat GPT can provide you Human-Like Text Only!

Industry professionals like SEO agency owners and digital marketing companies believe that language processing models such as Chat GPT can help beginners generate text similar to that of a human. But it cannot understand the complexity involved in SEO that covers the techniques and strategies involved in it. These can be taken care of by only a trained SEO expert.

 

C. ChatGPT is not up-to-date!

Yes, you read it right. As per research, the ChatGPT has data for events that occurred only up to 2021. If you require more updated information, you must do that juicy research to get your facts and figures right.

 

In addition, according to experts, Chat GPT is a good choice for getting content of a quality that was in 2007, but for the new age digital world, you need to look for other resources. Using the chatbot is not reliable in terms of numerical data.

 

D. It lacks creativity but can foster basic ideation

Another observation by industry professionals is that Chat GPT does not give you creative content. It can help you with basic ideas, draft but you need to add human intelligence and creativity to your content to make it authentic and relatable.

 

E. It helps save time, but Google can catch it!

Experts believe you can effortlessly generate content using ChatGPT within a few minutes.

 

Sounds interesting? But nothing is more interesting than a twist! There you go!

 

 As per the rollout of Google's guidelines and helpful content updates, Google algorithms can now catch the AI-generated content work, which will surely hamper your SEO. It is not advisable to put AI-generated content.

 

Conclusion

Chat GPT is a great chatbot that can be combined with human intelligence to save time. It can help writers, content creators, and SEO experts increase efficiency, but it is not as compatible as a human brain. These technologies should be taken as a helping hand rather than a complete human.

 

Do you need a real-time SEO agency for your brand? Webeasts, the SEO expert, is your answer.