Invisalign Takes the First Step in Global Expansion By Opening Regional Office in Dubaiby Pooja Chauhan Freelance Professional
Following the expansion of big dental companies like AMDC, Invisalign announced its plans for global expansion starting with opening an office in Dubai this year. Invisalign, a subsidiary of Align Technology Inc., specializes in custom aligners that are used for straightening teeth without having to use braces.
According to the Vice President of Align Technology, Simon Beard, the orthodontic sector of the Middle East has been growing rapidly and steadily in the last few years. This was due to the growing demand for higher quality dental healthcare services in the country. With this sharp rise in demand, many practising Dentists in Dubai have been opening up more Dental Clinics in Dubai to serve the increasing demand.
Since the year 2016, the orthodontic sector in the Middle East already reached a value of $266 million with a forecasted 8.6% growth by the year 2021, as per data of Market Data Forecast. In fact, Research and Markets forecasted that the market will grow to $5.9 billion by the year 2023. With this trend, Invisalign aims to establish its brand as the top provider of clear aligners and digital orthodontics. This will give customers more alternatives to the usual teeth straightening process.
As dental implants and braces in Dubai are becoming more popular, Invisalign hopes to penetrate the market as an alternative to the process. Their aligners may also be a good alternative to the traditional Veneers in Dubai.
General Manager of Invisalign Mawlid Chaoui stated that UAE and Saudi Arabia, in particular, have had very high rises in their respective orthodontic sectors. With this, Dubai became its first target.
Created on May 9th 2018 02:43. Viewed 489 times.