Invisalign Takes the First Step in Global Expansion By Opening Regional Office in Dubaiby Pooja Chauhan Freelance Professional
Following the expansion of big dental companies like AMDC, Invisalign
announced its plans for global expansion starting with opening an office in
Dubai this year. Invisalign, a subsidiary of Align Technology Inc., specializes
in custom aligners that are used for straightening teeth without having to use
According to the Vice President of Align Technology, Simon Beard, the
orthodontic sector of the Middle East has been growing rapidly and steadily in
the last few years. This was due to the growing demand for higher quality
dental healthcare services in the country. With this sharp rise in demand, many
practising Dentists in Dubai have been opening up more Dental Clinics in Dubai
to serve the increasing demand.
Since the year 2016, the orthodontic sector in the Middle East already
reached a value of $266 million with a forecasted 8.6% growth by the year 2021,
as per data of Market Data Forecast. In fact, Research and Markets forecasted
that the market will grow to $5.9 billion by the year 2023. With this trend,
Invisalign aims to establish its brand as the top provider of clear aligners
and digital orthodontics. This will give customers more alternatives to the
usual teeth straightening process.
As dental implants and braces in Dubai are becoming more popular,
Invisalign hopes to penetrate the market as an alternative to the process.
Their aligners may also be a good alternative to the traditional Veneers in
General Manager of Invisalign Mawlid Chaoui stated that UAE and Saudi Arabia, in particular, have had very high rises in their respective orthodontic sectors. With this, Dubai became its first target.
Created on May 9th 2018 02:43. Viewed 959 times.