Investors Can Learn From Ford’s Impressive Second Quarter

The name is recognized around the world. Ford Motor Company continues to impress.  Ford dealers from Utah to the East Coast had a positive reaction to this most recent quarter, as the company’s second quarter has been one for the books. 

According to the Market Realist site, it is the “second largest U.S.-based automobile manufacturer” on a global level. Ford’s F-Series trucks have set the standard for the best-selling vehicle in America for the past four decades. With all the improvements and growth from this second quarter, there is much for investors to learn. 

Profit and Finances 

Ford’s financial services play a huge role in the company’s success. Proud pickup owners who love off-roading in Utah as well as all other loyal pickup truck supporters will be pleased to know that North America is a major profit generator for Ford. In North America alone, Ford’s pre-tax operating income reached an impressive $2.6 billion.

Ford Credit has positively affected both dealers and customers. Ford provides the financing for dealers and contributes to the leasing process from Utah to the East Coast, leading to several financial successes this quarter. Ford’s wholesales have risen and their earnings per share have increased from last year over 200 percent while their global market increased to 7.6 percent.

Operations

Another takeaway from Ford’s 2015 second quarter is their operations. Ford’s automotive structure shows the results of operations within different areas of the world. These areas of the world are as follows: North America, South America, Europe, the Middle East and Africa and Asia Pacific. According to the Market Realist site, this second quarter, Ford’s operating margin increased from 6.6 percent to 7.2 percent. 

Striving for More Success 

The last and arguably most important takeaway from Ford’s strong second quarter is their expectation for the future two quarters. The American News website quotes CEO Mark Fields in saying, “We are confident the second half of the year will be even stronger.” 

Jordan Lee is a automative writer reporter for Fusion 360, an SEO and content marketing agency. Information provided by Henry Day Ford.