Internet Marketing Tips for Your Small Business

Whether yours is an online niche business or a traditional brick-and-mortar business, it is important to utilize internet marketing strategies. Whether you are selling a unique health product or providing a service for people’s pets, the key to creating more interest in your business and generating sales is increasing overall online traffic. 

Here are some general guidelines for utilizing your website for marketing. It doesn’t matter if you’re a beginner, just developing the website for your startup or if you’ve been in business for a while and looking to give your website a facelift, these tips will help you make the necessary changes to ensure increased productivity.

Examine your current website’s overarching goal. Think about the goal of the website. Obviously, its purpose is to drive more business, but look closely at how it will do that. What is it about your site that attracts consumers and generates interest in sales? Start with one goal, such as improving the product photos and descriptions, and then branch out from there. Setting goals is critical, but it’s just as important for finding a way to measure those goals overall.

Look at your current sales and mark those numbers down. Continue monitoring sales after the single change has been made and compare. While you may be inclined to make substantial alterations and change everything when you’re dissatisfied with the look or feel of your site, it’s usually not a good idea because you won’t really have an understanding of which of those changes was key to the increase (or decrease) in productivity.

Evaluate your website’s content. Nothing is more important than what your website says. Is the content unique? Is the information useful? Will your consumers learn anything about you, your product, your vision, your company when they view your site? Do you have interesting visual effects or a powerful aesthetic? Do you include compelling videos to enhance your consumers’ understanding of your product or service?

How new is the content on your site? Is that content worth reading? Do you have interesting and relevant links? Does the content match your business goals and the mission of your company? Do you need to consult an attorney like Kelly Warner's Aaron Kelly to ensure that your startup’s website has appropriate legal terms and conditions? While most business owners love their websites, it’s important to be as critical and objective as possible when evaluating it. No website is perfect, and every website, no matter how well designed, can use improvement. 

Increase and diversify your content. One easy and inexpensive way to add content is to start blogging. Every business has something to gain by blogging. Whether you want to share new and interesting vignettes or you have a list of innovative ways your product is being used, connecting with your consumers through blogging is an excellent way to personalize their experience when they hop on your site. You may want to invite guest bloggers from time to time, allowing your customers to hear and enjoy a wider variety of voices.

You may also want to add videos. How-to videos of your product in action is one way to generate interest and increase your consumers’ confidence in your company. Doing live feeds is another way for your customers to get to know you better, increasing their level of trust in you. Online videos are the way of the future, and putting something on YouTube and Metacafe is critical if you want to compete. Many businesses are concerned about expense, but some low-budget options will provide concrete benefits for your startup. 

Utilize analytics. Measuring the value of improvements is critical to understanding what you’re doing well and what still needs work. Analytics will provide an incredible amount of useful data, such as who your website visitors are, where they come from, how long they stay, and what they do when they visit your site. There are free tools for generating such data such as evaluation of your goal conversion, landing pages, website page speed, and consumer demographics. These can be amazingly useful in making future improvements to your internet page.

Stay informed in your industry and SEO. Continue to read and inform yourself about changes in your industry’s market and demographics is critical to understanding your competitors. Be sure to do searches for keywords related to your industry and check out your competitors’ websites. Find out what others are doing and saying to get new ideas and be able to more objectively evaluate your company’s online marketing strategies. 

You’ll also want to peruse online resources that will give you marketing advice and information about SEO. Learning about how SEO can increase marketing and advertising as well as understanding why every small business needs to invest in certain marketing strategies will enhance your online presence and visibility. Other resources will help you understand social media and choose the outlet that is right for your business.

Understand the local market. Even if you’re an entrepreneur like Brian Magierski looking to take a business global, you will want to understand and capitalize on the local market. Each geographical region has its own unique flavor, and having a clear view of what works where is important. Having a dedicated phone number for the website that allows you to track calls is critical so that you can understand who called, where they called from, and how long the call lasted. It may help point you in the direction you want to expand.

What are some changes you’ve made recently to your website? Have they been effective? Please feel free to share here.

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Created on Apr 11th 2018 04:36. Viewed 949 times.

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