Instagram live streaming: what it is, how to run it

Live streams help bloggers and businesses get closer to their subscribers and increase customer loyalty. People are interested in live emotions and information that they learn first from the live stream. And if you launch an online broadcast from the scene, your subscriber will feel a part of the event. Also you can use https://quicksave.online/ for save the video after stream. 

Here's how to use this Instagram feature to your account's advantage.

What is a live Instagram feed?

Live streaming on any social network is a video format that is broadcast to viewers in real time, here and now. The ability to live stream on Instagram came about in 2017. Every few months, this format has new features - the ability to apply masks, to broadcast jointly with other users, to receive questions from viewers right on air, and more. The social network is still actively developing this format and encourages users who go live on Instagram:

As soon as you go live, all of your followers (those on the app and who have the feature enabled) are notified:

Live feeds go to the very beginning of the storis feed. The cover art is accompanied by a "live stream" tag.

Live broadcasts stand out from regular storis and feed posts, and there's even less competition than other formats. Live Instagram is a format for the brave.

How to prepare for a live broadcast on Instagram

Choose the type of broadcast

There are several types of broadcasts, and each helps with specific tasks:

Reasoning about a topic. You set a topic and share your thoughts and experiences. Bloggers host these broadcasts to get closer to their subscribers, to make their point of view known.

Lecture or webinar. Instagram allows you to host broadcasts for up to an hour. This is enough to hold a free webinar or master class, at the end of which you can sell a paid course or consultation. If you have a store, you can hold master classes on how to use products.

Review, presentation. You can show an unpacking of the product, the product itself from all sides, or demonstrate how you provide a service.

Answering Questions. Invite followers to ask questions in the form for questions in the storis or in the comments below the post. You can also set a specific topic and invite subscribers to ask questions right on the air.

Online report from the event. A great idea if you have a store opening, a company anniversary, or a new product launch.

Backstage

Show your subscribers what's happening behind the scenes. For example, you're hosting an event - show the preparations. Or you're having a cool photo shoot - show how it looks from the side.

Announce the winners of the contest. If you hosted a contest - give away a prize during the broadcast. This will increase your subscribers' confidence, because it's almost impossible to fudge the results during the broadcast.

Share a live stream on Instagram with another user. Find a person who is on Instagram with a similar or related topic and interview them, have a battle or just have a casual chat. Don't be shy about inviting famous personalities, especially if you have a good blog.

Run a test broadcast

If this is your first time, we suggest practicing with a fake account. Sign up for a new Instagram account so it has no followers. Ask someone you know to subscribe to it and join this test broadcast so you can check it out:

Communication: whether the air is slowing down, whether the picture is clear.
Sound: can you be heard, no extraneous noise.

Commentary: can you see the commentary, is it easy for you to read it.
The camera: how to switch from the main camera to the front camera, whether there is no glare on the lens.

What's more, you can figure out where comments pop up from, what extra buttons and features there are, how much delay you get feedback from viewers, and more.

Also try the picture broadcasting feature. It's in the bottom right corner. You can either put up a big picture and show yourself in a thumbnail or vice versa.