Instagram Dos and Don'ts for Your Barbering Business

by Kevin Smith Author

You put a lot of time, effort, and money into graduating from the best barber school in Hollywood, FL, and you want to be successful in your career. Showing off your marketable skills on social media can be powerful. Maintaining a sleek profile on social media sites like Instagram, Twitter, and Facebook is one of the most important things you’ll do as a barber.

Instagram in particular is a great way to showcase your talent and abilities and pull clientele in to your business. However, there are definitely some things that you should avoid doing to keep your success momentum going. With that said, here are some of the basic do’s and don’ts when it comes to your barbering business on Instagram.

Do: Use a User-Friendly Booking System

When booking appointments is your livelihood, it’s important that you’re using a booking system that makes it easy for people to find you and make appointments. There are apps that integrate with Instagram to make this that much easier for you to manage your appointments and for your clients to make them.

Don’t: Make It Hard for People to Find You

When you’re coming up with your professional Instagram name, avoid using any numbers or special characters such as underscores and symbols. People will likely not put a lot of effort into their Instagram searches, so having a name that is easy to find is critical. Also, use hashtags that are not misspelled and make sense to what you do. Don’t be afraid to get a little specific. If you’re really great at fades, then search online for related hashtags and see what’s trending before using it yourself.

Do: Have a Professional Instagram Profile Photo

For your professional barbering Instagram profile, make sure your own hair looks awesome and that the photo doesn’t look like a run of the mill selfie. It won’t take a lot of money to have someone take a good photo of you that you can use.

Don’t: Beg for People to Come See You

If you have an opening, call a few select clients and let them know and ask them if they’d like to come in. you can also use the time to further your own education or watch tutorials. If you go on Instagram and post that you have availability, you’ll look desperate and like you have customers flaking on you.

Highlighting your work on Instagram is something that you’ll definitely want to look forward to if you’re planning on going to the best barber school in Hollywood, FL. If you’ve been thinking that a career as a barber is right for you, talk to the professionals at Hollywood Institute of Beauty Careers about furthering your education in a lucrative field.