Innovative Real Mobile Advertising via moLotus
Mobile
advertising is undergoing a complete makeover. It’s not just about reaching as
many consumers as possible, rather it’s about reaching the right audience at
the right time and making large high-margin revenues, higher Customer Lifetime
Value, and ARPU. The best way to do this is by switching over to a proven real mobile advertising
platform.
Traditional
direct marketing has witnessed major disruption with moLotus targeting the
global $350 Billion
Direct Marketing opportunity. Being responsive and spam-free,
moLotus advertising outperforms social media advertising that is cluttered with
skippable/non-skippable and non-responsive ad content. Unlike social &
search advertising, moLotus advertising is cost-effective and spam-free that
grabs instant attention enables customer interaction and ensures rapid returns.
Here are some
of the unique moLotus
capabilities which distinguish it from its distant and not-so-effective
counterparts - Mobile Web, In-App, OTT, and Social Media.
1. No App, No data charges for recipients
moLotus advertising is independent of any app download
or data charges to recipients. It is also spam-free advertising. In-App, OTT,
Mobile Web, and Social Media Ads reach them via downloads with data charges
being applicable.
2. Extensive Reach
moLotus delivers ads to a huge customer database
quickly & directly into their inbox on all mobile handsets, irrespective of
phone type or model. Traditional advertising reaches a limited audience only
via app/software downloads.
3. Hyper-personalization
moLotus advertising provides hyper-personalization leveraging artificial intelligence and real-time customer data, to tailor the brand's message exclusively on customer name, unique code, and any other relevant customer data. In-App, OTT, etc. are still primitive towards personalization.
4. Scalability
Advertisers can target a massive customer base,
according to individual consumers’ tastes, geographic location, language, etc.
via moLotus advertising. Traditional advertising media lack scalability, being
restricted to their own user-base.
5. Interaction
moLotus advertising strikes a two-way brand-customer contextual conversation. Unlike the other traditional channels, it offers multiple customer response options like structured CTAs (call, message, and more).
6. Visibility
In-App, OTT, Mobile Web, and Social Media Ads are
intrusive with ill-timed pop-ups, poor placements, controls, and visibility.
Consumers choose to install ad blockers preventing them from viewing ads.
moLotus ads however stand out visually in customers’ messages inbox and do not
get deleted automatically. It also does not require any app or data plan.
7. Automation
moLotus serves
as a comprehensive automation platform having automation API. moLotus can
automate the entire customer-related process right from lead generation,
customer onboarding, customer support, loyalty, feedback, and more.
Even during
these challenging times, moLotus advertising is contributing significantly
towards the efforts of advertisers to acquire, engage and retain customers and
is expected to become the primary mode of mobile advertising, offering high conversions and advertising ROI.
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