Increasing sales with SEO

by John Smith Learner

Increasing one's business sales and leads are two of the greatest goals of every businessman, regardless of what stage the business is at. Lead growth and business growth go hand-in-hand. As your business grows, you will get more leads and vice versa.

Many business owners, especially start-ups think business and lead growth begin with the telemarketers prospect by making phone calls. This way of sales is outdated and often unsuccessful. While the good old phone calls are still around and common, most communication start online. Computers and mobile devices grant people 24/7 access to the internet, information and each other. If your sales team isn't getting leads from social media and Google, you won't be growing your business any time soon.

To get leads and traffic from Google, you need to do Search Engine Optimisation (SEO). What does SEO have to do with getting leads and growing a business? In short, everything. With the access to the Internet, users expect to find information and solutions to their questions immediately when they Google.

Websites provide the content containing this information or solution users are hurriedly looking for. However, there are billions of websites on the Internet and not all will appear in search results. Only those relevant and credible appear. After all, all users are in a hurry to get what they want so they don't want to waste their time reading scrolling through different websites.

This is where SEO comes in. Behind every search query made by a user, a search engine robot crawls and collects data from every single website published on the world-wide web. Spiders crawl websites looking for keywords or keyphrases that match or are related to the search query. The search engine then uses a formula to rank certain webpages in the search results pages that are seen by the user.

In search engines, ranking is very important. Every company should strive to get their own website to the #1 search result position.

Why is ranking so important? Going back to the previous points of 24/7 access to the internet and users expectations for immediate answers and solutions, the first few search results will be clicked into while those on the 2nd and 3rd pages will likely be ignored. Who clicks through multiple websites especially when their time is so precious and short?

To rank on Page 1, you can either build an in-house team or engage an SEO Company in Singapore. A successful campaign not only brings more traffic to your website, it more importantly also attracts quality leads who are interested in what you have to offer.