Increased Health awareness likely to boost Colombian Oral Hygiene Market: Ken Research
Ken Research announced its latest
publication on, “Consumer and Market Insights: Oral Hygiene in Colombia”,
offer insights on the changing trends and key issues within the Colombia’s Oral
Hygiene Retail Market.The publication includes an insightful analysis of major
players, packaging modes and distribution channels within Colombian Oral
Hygiene Market. The analysis of the aforementioned trends has been done on the
basis of sub-categories within the market such as Breath fresheners, Dental
Floss, Denture Care, Mouthwash, Toothbrushes and replacement heads and
toothpaste.
Overview of Colombia’s Oral Hygiene Market
Oral care in Colombia is drifting between
complete care and specialized products. The approach is quite different
depending on the category, enhanced products are being demanded by consumers.
Complete care mouthwashes are booming accompanied by complete care or specialized
toothpastes. Oral hygiene, which primarily comprises toothpastes, toothbrushes,
and mouthwashes, is one of the categories with the highest reach in the
personal care sector. And within oral hygiene, the toothpaste category is the
largest and fastest growing, and is also forecasted to register fastest growth
during 2015-20. In terms of volume share, among the six categories analyzed,
Toothbrushes and Replacement Heads has the largest volume share followed by the
toothpaste category.
There are many players in the
Colombian Oral Hygiene Market which includes Colgate- Palmolive GMBH, Johnson
and Johnson GMBH, Glaxosmithkline Plc, the leading players among which are
Colgate – Palmolive GMBH, and the Procter and gamble company.
Another important area of concern is the
distribution channel and the packaging mediums for oral hygiene products. The
leading distribution channels include Hypermarkets &Supermarkets accounting
for half of the overall Oral Hygiene products distribution in Colombia. Online
sales of these products is also likely to gain popularity in the country. About
the packaging, the use of Flexible Packaging is forecasted to register fastest
growth during 2015-2020
Key Driving Factors inColombia Oral Hygiene
Market
Increasing per capita income along
with brand consciousness and improved health awareness are some of the key
factors expected to drive growth of the Oral hygiene market in Colombia. Trying
to capitalize on this lucrative market, brands launch and test a large number
of new and innovative concepts every year. In addition consumers have raised expectations from the oral
hygiene products, such as cleaning, germ killing, cavity protection,
strengthening, etc. Then, there are advanced benefits like gum care,
sensitivity, whitening, etc. Products with essential care benefits are
suggestive of having a higher success rate than those with advanced care.Consumer
education is another important factor driving growth. Advertisement by oral
care companies has enabled growth in the rate at which consumers use and
replace oral care products, such as toothbrushes. Furthermore, advertisements
using images of bacteria were effective in convincing consumers to replace
toothbrushes more frequently since Colombians are extremely hygiene and health
conscious. As a result, manual toothbrushes and replacement caps had the
largest share in volume terms.
Future of the Oral Hygiene Market
The oral care sector in Colombia is expanding
to address a wider range of oral health issues, as evident in new products such
as Braun Oral-B Pro-Salud which is focused on competing with Colgate Total.
However, since many oral hygiene products cater to a wide range of oral health
issues, addressing a wide range of oral health issues is, therefore, not a new
trend anymore.Companies are innovating the oral hygiene products based on the
importance consumers are giving to aesthetic benefits in oral care (teeth
whitening for instance) and the rising awareness of sensitive teeth amongst
consumers. An appealing smile and white teeth is becoming the prime need of
every consumer.
Companies Covered:
-The Procter & Gamble Company
-Proquident S.A.
-Sunstar Suisse S.A.
-Jgb Laboratories
-Colgate-Palmolive Gmbh
-Johnson & Johnson Gmbh
-Proquident
-Glaxosmithkline Plc
-Unilever Plc
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the link, to know more about the study:
Related links:
Contact:
Ken Research
Ankur Gupta, Head Marketing &
Communications
+91-124-4230204
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