Includes calls to action by App Development London in email signature
One of the functions you can do with App
Development London email signature is to include
a call to action at the end of the signature. You must be careful when
preparing it; it should look like part of the text and be in harmony with the
email. With HubSpot you can insert a call to action at the end of your
signature with the colors that best fit your needs and with the possibility of
doing it through an image or a text.
Also do not forget that your call to action must be in line with one of the objectives of your business. That is why you must modify that call to action, when your goals or objectives change.
Here is an example, where we change the text according to the goals in social networks. A few months ago, as you can see we used to take users to the Twitter account of webcompany20.
Over time you can change your call to action and direct the contacts to the different accounts of social networks that you have, as long as they align with the goal that you have marked.
Another way to insert a call to action is by linking to videos about our business or company. Links to videos can be especially notable since some email providers like Gmail give you the ability to preview the thumbnail of your video. HubSpot does not have this feature so you will have to insert the same video address at the end of your signature.
Below you can see an example of our signature with a Youtube video inserted in Gmail. All you have to do is copy the Youtube video address at the end of your signature and when you send it to your contacts they will visualize it like this:
#4. Include social networking icons
Today, most users have profiles on many social networks, if you have a business and you include the icons of your different social networking profiles is a good idea! Not only does it strengthen your brand, but it also helps people find new ways to reach you.
HubSpot only lets you insert 4 icons from the following social networks:
If Web Development Company in London need
to integrate more icons you must do it manually, inserting the images of the
icons in your email provider (Gmail, outlook, live ...) and creating a
hyperlink in each of them to be redirected to each of your profiles .
How to insert social networking icon manually into your signature
Now you ask yourself Why use icons instead of text links?
One of the most obvious reasons is that users recognize the icons better than a text and also because the icons stand out more than the text.
According to a Neomam study, humans need only 150 microseconds to process a symbol and 100 microseconds to give meaning to it. Also the icons take up less space than if we put all the links in our signature.
It's not about putting all the icons of all the social networks that you use, but simply focusing on the accounts or profiles of greater importance of your business or brand. Try to limit your signature with a maximum of 5 or 6 icons of your main networks.
In case you want to include a larger number of icons, try to trim the content of your signature, that is, you can omit the address, web page or phone. This will make your signature has an attractive design and is not loaded with many elements that after all can overwhelm the user.
#5. Make Trackable Links
Put links, calls to action and icons of your social networks in your email signature is very useful for your business but ... do you know if users click on them?
To find out if the links in your signature attract clicks, you'll have to make those links trackable links. How? With the tool bitly you can shorten your link and also has a function that allows you to track the number of clicks per link and from where they have been made.
In a way, SEO London will
think that this does not have any application, but to elaborate these traceable
links will allow us to know if they generate traffic or you have to change it
for a more suggestive and attractive one.
# 6. Space bars
You can use columns that separate the content of your logo or photograph, to do it through HubSpot you will have to display the style tab and select "Column" and it will automatically change the signature without you doing anything.
Columns are useful for several reasons:
- Distribute the space
- It highlights all the elements
- It gives the possibility of incorporating large amount of text without compromising the design
# 7. Make your contacts book a meeting with you through your calendar
In addition to all the above actions you can also use your email signature so that your contacts or clients can book a meeting with you knowing what time is available.
There are many tools that will help you automate the booking of your meetings or appointments with your customers or users. Here are some tools:
- Hubspot
- Calendly
- Youcanbook.me
# 8. Includes an international prefix
If you work with people from all over the world, do not forget to insert your phone number with the country code in your email signature. Many people make this mistake, not knowing that their contacts will not be able to communicate with the company or business.
# 9. Make your design for mobile devices
According to litmus 56% of 1 billion emails were opened on mobile devices in April 2016. This figure represents an increase of 8% in the last year.
In order for your mobile email signature to have an easy-to-read and clickable design for mobile users, it is very important that you ensure that the text, links and buttons are large enough to be read on the small screens, and That each element is placed with a space wide enough so that people can interact with their fingers.
As you can see in the following example, the amount of space between the different elements, so users will not accidentally access the Facebook icon when they were supposed to go to Twitter.
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