In LA, Getting Your Business Noticed May Depend on SEO
by Kevin Smith AuthorLos Angeles is a
tough market. It is not the faint of heart. As the global capital of the
entertainment industry and a key center of technological development, LA is one
or the toughest places on earth to start your dream business. With more than
250,000 small businesses registered in Los Angeles County, a small firm needs
professional help to get noticed – especially online.
SEO Services
Customers looking
for your business online will rarely look past the first page of a Google,
Yahoo or Bing search. No matter how good your product or service, if your
keywords are not appearing on the first search page, chances are your customers
are not going to be able to find you. That is why having a top-flight LA SEO
service is crucial.
How Does It Work?
SEO stands for
Search Engine Optimization and a good digital marketing firm likely start by
doing an audit of your web site “as is.” This means first of all, taking a look
at your site’s content. High-quality content is crucial to attracting traffic
and especially to attracting links from other sites that give your web pages
credibility as it is determined by search engines. Improving content and optimizing
it for specific keywords and user searches will probably be Job 1.
Structure
An LA SEO service
will also look closely at the structure of your site, improving links to smooth
navigation, eliminating duplicate pages, fixing broken links and improving site
security. Does you site load quickly or does its design make it clunky
and slow? And is it accessible on all devices, because web traffic is
increasingly migrating to mobile phones and other portable devices.
Offsite
A digital
marketing firm also performs crucial offsite work, including analyzing where
your competition is ranked by the search engines and what their keyword
strategy is. The “backlink profile” of your site – how many other sites are
linking to you – will also be analyzed. Not having sufficient backlinks – and
the right kind of backlinks – can get your site downgraded by the search
engines.
Does It Work?
Yes. After their
audits and analysis, a digital marketing firm should be able to present you
with a game plan for onsite optimizations and to build your link profile in the
most authoritative way possible. Some businesses need both local and a national
SEO strategies because Google puts special emphasis on localization factors. A
top-flight LA SEO
service should be able to provide both. The result should be more
targeted traffic to your site, more business leads and ultimately, a
significant improvement in your web site’s return on investment.
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Created on Mar 29th 2018 01:34. Viewed 349 times.