Improve Your Ranking on the Results Page

Many people think Search Engine Optimization (SEO) is just a matter of entering keywords into text in order to get more hits on a certain webpage. There is much more to it than that. Keeping your page current, changing the content regularly and linking to relevant, trusted material is also key in gaining credibility as a trusted site. SEO services in Dallas can help you better understand what needs to be done to help ensure your webpage stays close to the top when it comes to search results.

Not only is it important to talk about your business on your webpage, it is essential that you consider what words other people will be using when they search for your products in the search bar. Search engines use a tool called spiders that search the internet for key words and phrases. The more times these key phrases appear, the higher your site will rank on the results page. For example, if you own a floral shop in Dallas, Texas you may want to include the words, "flowers Dallas" or "floral shop Dallas" in your text. This can increase your chances of showing up on the first page of search results and in turn increase sales.

Updating the content on your page regularly increases the rate at which spiders will crawl your page. Changing images, text or entire pages that are relevant to your target audience, on a weekly or monthly basis will encourage spiders and improve your ratings as well. SEO services in Dallas can help provide topic ideas and actual text to insert into your page to help keep it updated. 

Creating links within your webpage to other relevant pages with a high ranking, will improve your ranking and your placement on the results page. The more positive links you have, the better you will rank. Both inbound and outbound links are crucial. Be sure that anytime you reference a site, you give credit through a link or footer. This helps encourage spiders to visit your site more often and improves your ranking.

It may seem like a lot of work to go through just to improve your website placement on the search results page, but in the long run, your hard work will pay off. The more hits you receive, the more likely you are to gain a customer. SEO services in Dallas can provide expert help in using necessary keywords, keeping your page fresh and updated, and inserting relevant links to help keep your ratings high.

Report this Page