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Important Trends You Need To Know About PPC Marketing

by Kamil Raza Business Consultant

As we know, PPC (Pay Per Click) marketing is an important part of digital marketing. In a competitive market, PPC advertising plays a crucial role in the business world. And we know 2020 has started, all the businesses want to make more profit this year. But we know that the market keeps changing, so we should not be afraid of new technologies that we can use for marketing purposes. And, PPC is one of them. It can make a significant impact on your business.


If you want to know about PPC advertising trends that are popular in 2020, it means you are on the right track. Let’s know the 5 PPC marketing trends that can improve your business growth:

Video’s Sharing Importance

Every business such as Startups, SMEs, or an established brand has a clear understanding of market reputation and brand awareness. Enhancing brand awareness and market reputation is a key aspect of every successful digital marketing campaign. Till now, a lot of online campaigns are being designed to achieve online user’s attention. And, businesses have liked the video-sharing concept because it generates audience engagement that can help businesses to increase their sales. Here is some reason why video marketing is useful for business?

Video marketing an impactful weapon

  • The fact about video marketing is that more than 14 billion videos are watched on a daily basis on social media websites such as Youtube, Dailymotion, etc.

  • Video story ads attract audiences and increase engagement that helps businesses to enhance purchase intent and ad recall.

  • In 2019, it was noticed that sponsored videos have received 4x more attention as compared to sponsored pictures on Instagram.

  • One more fact about video marketing is that 74% of online customers said that watching a video persuades them to buy their service and product.

Human Intelligence and Automation

Almost every business owner is aware of digital marketing services when it comes to PPC marketing. If you had followed 2019 trends you must have noticed that the search engine has transformed its bid strategy to automated bidding strategies. Because of this, PPC experts are not using third-party tools, which was costly for companies. To read more about the article, please visit the article source.

Article Source: Abilogic Articles

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About Kamil Raza Junior   Business Consultant

2 connections, 0 recommendations, 14 honor points.
Joined APSense since, April 14th, 2020, From Delhi, India.

Created on Apr 18th 2020 05:39. Viewed 293 times.

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