Important Elements Of Every Small Business Website

You browse the web enough to know that not all websites have the same impact. Within a fraction of a second, you are already processing the information you see—to determine whether or not you find a company to be worth investing more of your time in. If a website is not able to immediate attract your attention, then you will likely move onto another. While small business owners may not have the online marketing budget of major corporations—they can still have a quality website that drives organic search engine optimization. Regardless of industry or expertise, every small business website should contain the key elements below.

Essential Pages:-

Website layout must be clean, crisp, and easy to navigate. While layout is crucial, website visitors expect to find a few essential pages on just about every website they visit. Small business owners must avoid the temptation to add too many pages, but must also avoid having too few. The essential pages every website needs includes:

A. Home— A visually appealing, standout page that brands your business, and outlines what you are all about. This page should have the same impact as the front page of a newspaper or magazine.

B. About— An engaging story about your history, what makes you unique, and why you do what you do.

V. Service/Product— Detail your individual services or products. The descriptions should be fairly short and sweet, yet informative. Depending on your service selection, you may have one page per service.

D. Contact— Your website visitor may have found you online, but it should always be fast and easy to determine the best ways to contact you directly. Even if your contact information is in your footer and header, add an official “Contact” page.

E. Blog— Adding a blog to your website is an excellent way to link build, market, and engage with your website and blog visitors. Add content that is relevant, meaningful—and that will brand you as an industry expert.

Social Media Buttons:-

Website visitors like to connect can engage with you on multiple levels, and social media makes this easier than ever. Your website visitors may also head to your social profiles to see what others have to say about you.  Adding social media buttons is also an essential part of your social media optimization.

Graphics And Other Media:-

Graphic design is of course and important part of your website, but your on-page graphics and media play an essential role in branding your business—and in engaging with your visitors. Your logo, graphics, photos, sliders, videos, charts, and graphs are arguably as important as your website text.

Built-In SEO:-

The SEO must be built-in to your website, and this is a technical skill that requires the expertise of a web designer and internet marketing company. The built-in SEO will support your off-page marketing. This includes:

* SEO-friendly web design
* Built-in internal links
* Trending industry keywords
* Relevant local keywords

Small business owners should reach out to an experienced internet marketing company in Toronto to ensure that their website contains the key elements above.